Marketing and Advertising: Career and Education Opportunities in Portland, Oregon
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Portland is located in Multnomah County, Oregon. It has a population of over 557,706, which has grown by 5.4% in the past ten years. The cost of living index in Portland, 103, is above the national average. New single-family homes in Portland are priced at $194,700 on average, which is below the state average. In 2008, six hundred forty-eight new homes were constructed in Portland, down from 1,205 the previous year.
The three big industries for women in Portland are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 23 minutes. More than 32.6% of Portland residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.4%, is higher than the state average.
The unemployment rate in Portland is 10.7%, which is greater than Oregon's average of 10.6%.
The percentage of Portland residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the Charismatic Churches Independent.
Portland is home to the Barnes Yard and the Haig as well as Cottonwood Bay City Park and Wallace City Park. Visitors to Portland can choose from Motel 6, Shilo Inns & Resorts and Comfort Inn Portland for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.