Career and Education Opportunities for Market Research Analysts in Portland, Oregon
If you want to be a market research analyst, the Portland, Oregon area offers many opportunities both for education and employment. There are currently 1,520 jobs for market research analysts in Oregon and this is projected to grow 12% to 1,700 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Income for market research analysts is about $30 hourly or $64,200 yearly on average in Oregon. Nationally, their income is about $29 per hour or $61,070 annually. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Oregon, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: program strategist, internet marketer, and strategic marketing manager.
There are seven schools within twenty-five miles of Portland where you can study to be a market research analyst, among fifty-nine schools of higher education total in the Portland area. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Portland include:
- Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Lewis & Clark College - Portland, OR
Lewis & Clark College, 0615 S W Palatine Hill Rd, Portland, OR 97219-7899. Lewis & Clark College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,650 students and an admission rate of 58%. Lewis & Clark College has a bachelor's degree program in Economics which graduated one student in 2008.
Willamette University - Salem, OR
Willamette University, 900 State St, Salem, OR 97301. Willamette University is a small university located in Salem, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,720 students and an admission rate of 66%. Willamette University has a bachelor's degree program in Economics.
Reed College - Portland, OR
Reed College, 3203 SE Woodstock Blvd, Portland, OR 97202-8199. Reed College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,471 students and an admission rate of 32%. Reed College has a bachelor's degree program in Economics which graduated sixteen students in 2008.
Linfield College - McMinnville, OR
Linfield College, 900 SE Baker, McMinnville, OR 97128-6894. Linfield College is a small college located in McMinnville, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,721 students and an admission rate of 79%. Linfield College has a bachelor's degree program in Economics.
Pacific University - Forest Grove, OR
Pacific University, 2043 College Way, Forest Grove, OR 97116. Pacific University is a small university located in Forest Grove, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,135 students and an admission rate of 78%. Pacific University has a bachelor's degree program in Economics which graduated two students in 2008.
Portland State University - Portland, OR
Portland State University, 724 SW Harrison, Portland, OR 97201. Portland State University is a large university located in Portland, Oregon. It is a public school with primarily 4-year or above programs. It has 25,959 students and an admission rate of 80%. Portland State University has a bachelor's degree and a master's degree program in Economics which graduated three and ten students respectively in 2008.
George Fox University - Newberg, OR
George Fox University, 414 N Meridian St, Newberg, OR 97132. George Fox University is a small university located in Newberg, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,382 students and an admission rate of 83%. George Fox University has a bachelor's degree program in Economics which graduated one student in 2008.
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For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Portland, Oregon
Portland is located in Multnomah County, Oregon. It has a population of over 557,706, which has grown by 5.4% in the past ten years. The cost of living index in Portland, 103, is above the national average. New single-family homes in Portland are priced at $194,700 on average, which is below the state average. In 2008, six hundred forty-eight new homes were constructed in Portland, down from 1,205 the previous year.
The three big industries for women in Portland are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 23 minutes. More than 32.6% of Portland residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.4%, is higher than the state average.
The unemployment rate in Portland is 10.7%, which is greater than Oregon's average of 10.6%.
The percentage of Portland residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the Charismatic Churches Independent.
Portland is home to the Barnes Yard and the Haig as well as Cottonwood Bay City Park and Wallace City Park. Visitors to Portland can choose from Motel 6, Shilo Inns & Resorts and Comfort Inn Portland for temporary stays in the area.