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Career and Education Opportunities for Public Relations Specialists in Portland, Oregon

Public relations specialist career and educational opportunities abound in Portland, Oregon. There are currently 1,820 jobs for public relations specialists in Oregon and this is projected to grow 14% to about 2,080 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $24 hourly or $51,900 yearly on average in Oregon and about $24 per hour or $51,280 yearly on average in the U.S. as a whole. Jobs in this field include: motivational speaker, public affairs specialist, and shelter advocate.

There are nine schools within twenty-five miles of Portland where you can study to be a public relations specialist, among fifty-nine schools of higher education total in the Portland area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Portland include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Lewis & Clark College - Portland, OR

Lewis & Clark College, 0615 S W Palatine Hill Rd, Portland, OR 97219-7899. Lewis & Clark College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,650 students and an admission rate of 58%. Lewis & Clark College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

University of Portland - Portland, OR

University of Portland, 5000 N Willamette Blvd, Portland, OR 97203-5798. University of Portland is a small university located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,666 students and an admission rate of 79%. University of Portland has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated zero and two students respectively in 2008.

Linfield College - McMinnville, OR

Linfield College, 900 SE Baker, McMinnville, OR 97128-6894. Linfield College is a small college located in McMinnville, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,721 students and an admission rate of 79%. Linfield College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

Pacific University - Forest Grove, OR

Pacific University, 2043 College Way, Forest Grove, OR 97116. Pacific University is a small university located in Forest Grove, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,135 students and an admission rate of 78%. Pacific University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

Portland State University - Portland, OR

Portland State University, 724 SW Harrison, Portland, OR 97201. Portland State University is a large university located in Portland, Oregon. It is a public school with primarily 4-year or above programs. It has 25,959 students and an admission rate of 80%. Portland State University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and eight students respectively in 2008.

Warner Pacific College - Portland, OR

Warner Pacific College, 2219 SE 68th Ave, Portland, OR 97215-4026. Warner Pacific College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 970 students and an admission rate of 61%. Warner Pacific College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

Marylhurst University - Marylhurst, OR

Marylhurst University, 17600 Pacific Hwy - Hwy 43, Marylhurst, OR 97036-0261. Marylhurst University is a small university located in Marylhurst, Oregon. It is a private not-for-profit school with primarily 4-year or above programs and has 1,744 students. Marylhurst University has a less than one year and a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen and fourteen students respectively in 2008.

George Fox University - Newberg, OR

George Fox University, 414 N Meridian St, Newberg, OR 97132. George Fox University is a small university located in Newberg, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,382 students and an admission rate of 83%. George Fox University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Cascade College - Portland, OR

Cascade College, 9101 E Burnside Street, Portland, OR 97216-1515. Cascade College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs and has 282 students. Cascade College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyist

Licensing agency: Government Standards and Practices Commission
Address: 100 High St SE, Suite 220, Salem, OR 97301

Phone: (503) 378-5105
Website: Government Standards and Practices Commission

LOCATION INFORMATION: Portland, Oregon

Portland, Oregon
Portland, Oregon photo by Fcb981

Portland is located in Multnomah County, Oregon. It has a population of over 557,706, which has grown by 5.4% in the past ten years. The cost of living index in Portland, 103, is above the national average. New single-family homes in Portland are priced at $194,700 on average, which is below the state average. In 2008, six hundred forty-eight new homes were constructed in Portland, down from 1,205 the previous year.

The three big industries for women in Portland are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 23 minutes. More than 32.6% of Portland residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.4%, is higher than the state average.

The unemployment rate in Portland is 10.7%, which is greater than Oregon's average of 10.6%.

The percentage of Portland residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the Charismatic Churches Independent.

Portland is home to the Barnes Yard and the Haig as well as Cottonwood Bay City Park and Wallace City Park. Visitors to Portland can choose from Motel 6, Shilo Inns & Resorts and Comfort Inn Portland for temporary stays in the area.