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Career and Education Opportunities for Marketing Managers in Oregon

Oregon has a population of 3,825,657, which has grown by 11.82% in the last 10 years. Nicknamed the "Beaver State," its capital is Salem, though its largest city is Portland.

Currently, 3,020 people work as marketing managers in Oregon. This is expected to grow 22% to about 3,670 people by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $44 hourly or $91,910 yearly on average in Oregon and about $52 per hour or $108,580 yearly on average in the U.S. as a whole. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Oregon, and better than the overall Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: director of sales marketing, bridal consultant, and account supervisor.

In 2008, there were a total of 2,339,488 jobs in Oregon. The average annual income was $36,365 in 2008, up from $35,737 in 2007. The unemployment rate in Oregon was 11.1% in 2009, which has grown by 4.6% since the previous year. About 25.1% of Oregon residents have college degrees, which is higher than the national average.

The top industries in Oregon include wood product manufacturing, lumber construction materials merchant wholesalers, and lumber, plywood, millwork, and wood panel merchant wholesalers. Notable tourist attractions include the Children's Museum 2nd Generation, the Godfather's Pizza, and the Northwest Film Center.

CITIES WITH Marketing Manager OPPORTUNITIES IN Oregon


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Oregon include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Oregon

Oregon
Oregon photo by Kelvin Kay

Oregon has a population of 3,825,657, which has grown by 11.82% in the last 10 years. Nicknamed the "Beaver State," its capital is Salem, though its biggest city is Portland. In 2008, there were a total of 2,339,488 jobs in Oregon. The average annual income was $36,365 in 2008, up from $35,737 the previous year. The unemployment rate in Oregon was 11.1% in 2009, which has grown by 4.6% since the previous year. About 25.1% of Oregon residents have college degrees, which is higher than the national average.

The top industries in Oregon include wood product manufacturing, lumber construction materials merchant wholesalers, and lumber, plywood, millwork, and wood panel merchant wholesalers. Notable tourist attractions include the Children's Museum 2nd Generation, the 3D Center of Art & Photography, and the Northwest Film Center.