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Career and Education Opportunities for Market Research Analysts in Gresham, Oregon

If you want to be a market research analyst, the Gresham, Oregon area offers many opportunities both for education and employment. Currently, 1,520 people work as market research analysts in Oregon. This is expected to grow 12% to about 1,700 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $30 per hour or $64,200 yearly on average in Oregon. Nationally, their income is about $29 per hour or $61,070 annually. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Oregon and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: trade analyst, marketing analyst, and market research consultant.

The Gresham area is home to forty-six schools of higher education, including three within twenty-five miles of Gresham where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Gresham include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Lewis & Clark College - Portland, OR

Lewis & Clark College, 0615 S W Palatine Hill Rd, Portland, OR 97219-7899. Lewis & Clark College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,650 students and an admission rate of 58%. Lewis & Clark College has a bachelor's degree program in Economics which graduated one student in 2008.

Reed College - Portland, OR

Reed College, 3203 SE Woodstock Blvd, Portland, OR 97202-8199. Reed College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,471 students and an admission rate of 32%. Reed College has a bachelor's degree program in Economics which graduated sixteen students in 2008.

Portland State University - Portland, OR

Portland State University, 724 SW Harrison, Portland, OR 97201. Portland State University is a large university located in Portland, Oregon. It is a public school with primarily 4-year or above programs. It has 25,959 students and an admission rate of 80%. Portland State University has a bachelor's degree and a master's degree program in Economics which graduated three and ten students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Gresham, Oregon

Gresham, Oregon
Gresham, Oregon photo by Amadeust

Gresham is situated in Multnomah County, Oregon. It has a population of over 101,221, which has grown by 12.2% over the last ten years. The cost of living index in Gresham, 100, is near the national average. New single-family homes in Gresham cost $219,200 on average, which is above the state average. In 2008, one hundred three new homes were built in Gresham, down from three hundred five the previous year.

The top three industries for women in Gresham are health care, accommodation and food services, and educational services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 27 minutes. More than 18.4% of Gresham residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.9%, is lower than the state average.

The unemployment rate in Gresham is 10.8%, which is greater than Oregon's average of 10.6%.

The percentage of Gresham residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the Charismatic Churches Independent.

Gresham is home to the Linnemann and the Ruby Junction Maintenance Facility-Portland Light Rail System as well as Kane City Park and Davis City Park. Visitors to Gresham can choose from Best Western, Gresham Suites and Shilo Inn-Gresham for temporary stays in the area.