Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Public Relations Specialists in Gresham, Oregon

There is a wide variety of career and education opportunities for public relations specialists in the Gresham, Oregon area. There are currently 1,820 jobs for public relations specialists in Oregon and this is projected to grow 14% to about 2,080 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $24 hourly or $51,900 per year on average in Oregon. Nationally they average about $24 hourly or $51,280 annually. People working as public relations specialists can fill a number of jobs, such as: lobbyist, media planner, and public relations specialist .

The Gresham area is home to forty-six schools of higher education, including six within twenty-five miles of Gresham where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Gresham include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Lewis & Clark College - Portland, OR

Lewis & Clark College, 0615 S W Palatine Hill Rd, Portland, OR 97219-7899. Lewis & Clark College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,650 students and an admission rate of 58%. Lewis & Clark College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

University of Portland - Portland, OR

University of Portland, 5000 N Willamette Blvd, Portland, OR 97203-5798. University of Portland is a small university located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,666 students and an admission rate of 79%. University of Portland has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated zero and two students respectively in 2008.

Portland State University - Portland, OR

Portland State University, 724 SW Harrison, Portland, OR 97201. Portland State University is a large university located in Portland, Oregon. It is a public school with primarily 4-year or above programs. It has 25,959 students and an admission rate of 80%. Portland State University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and eight students respectively in 2008.

Warner Pacific College - Portland, OR

Warner Pacific College, 2219 SE 68th Ave, Portland, OR 97215-4026. Warner Pacific College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 970 students and an admission rate of 61%. Warner Pacific College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

Marylhurst University - Marylhurst, OR

Marylhurst University, 17600 Pacific Hwy - Hwy 43, Marylhurst, OR 97036-0261. Marylhurst University is a small university located in Marylhurst, Oregon. It is a private not-for-profit school with primarily 4-year or above programs and has 1,744 students. Marylhurst University has a less than one year and a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen and fourteen students respectively in 2008.

Cascade College - Portland, OR

Cascade College, 9101 E Burnside Street, Portland, OR 97216-1515. Cascade College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs and has 282 students. Cascade College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyist

Licensing agency: Government Standards and Practices Commission
Address: 100 High St SE, Suite 220, Salem, OR 97301

Phone: (503) 378-5105
Website: Government Standards and Practices Commission

LOCATION INFORMATION: Gresham, Oregon

Gresham, Oregon
Gresham, Oregon photo by Amadeust

Gresham is situated in Multnomah County, Oregon. It has a population of over 101,221, which has grown by 12.2% over the last ten years. The cost of living index in Gresham, 100, is near the national average. New single-family homes in Gresham cost $219,200 on average, which is above the state average. In 2008, one hundred three new homes were built in Gresham, down from three hundred five the previous year.

The top three industries for women in Gresham are health care, accommodation and food services, and educational services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 27 minutes. More than 18.4% of Gresham residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.9%, is lower than the state average.

The unemployment rate in Gresham is 10.8%, which is greater than Oregon's average of 10.6%.

The percentage of Gresham residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the Charismatic Churches Independent.

Gresham is home to the Linnemann and the Ruby Junction Maintenance Facility-Portland Light Rail System as well as Kane City Park and Davis City Park. Visitors to Gresham can choose from Best Western, Gresham Suites and Shilo Inn-Gresham for temporary stays in the area.