Marketing and Advertising: Career and Education Opportunities in Eugene, Oregon
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Eugene is located in Lane County, Oregon. It has a population of over 150,104, which has grown by 8.9% over the last ten years. The cost of living index in Eugene, 98, is near the national average. New single-family homes in Eugene cost $197,200 on average, which is below the state average. In 2008, one hundred eighty-one new homes were constructed in Eugene, down from two hundred ninety-seven the previous year.
The three most popular industries for women in Eugene are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average commute to work is about 17 minutes. More than 37.3% of Eugene residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.4%, is higher than the state average.
The unemployment rate in Eugene is 9.9%, which is less than Oregon's average of 10.6%.
The percentage of Eugene residents that are affiliated with a religious congregation, 24.5%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the International Church of the Foursquare Gospel.
Eugene is home to the Eugene Country Club and the Balboa Park Drag Strip as well as Acorn City Park and Monroe City Park. Visitors to Eugene can choose from Hawthorn Inn & Suites, Best Value Inn and Marriott Residence Inn for temporary stays in the area.
Featured Online Colleges
CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.