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Career and Education Opportunities for Market Research Analysts in Eugene, Oregon

For those living in the Eugene, Oregon area, there are many career and education opportunities for market research analysts. There are currently 1,520 jobs for market research analysts in Oregon and this is projected to grow 12% to 1,700 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $30 per hour or $64,200 yearly on average in Oregon. Nationally they average about $29 hourly or $61,070 per year. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Oregon and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: market analyst, marketing researcher, and marketing support specialist.

The Eugene area is home to seven schools of higher education, including one within twenty-five miles of Eugene where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Eugene include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Oregon - Eugene, OR

University of Oregon, 110 Johnson Hall, Eugene, OR 97403. University of Oregon is a large university located in Eugene, Oregon. It is a public school with primarily 4-year or above programs. It has 21,435 students and an admission rate of 87%. University of Oregon has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated eighteen, four, and three students respectively in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Eugene, Oregon
Eugene, Oregon photo by Ccmpg

Eugene is located in Lane County, Oregon. It has a population of over 150,104, which has grown by 8.9% over the last ten years. The cost of living index in Eugene, 98, is near the national average. New single-family homes in Eugene cost $197,200 on average, which is below the state average. In 2008, one hundred eighty-one new homes were constructed in Eugene, down from two hundred ninety-seven the previous year.

The three most popular industries for women in Eugene are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average commute to work is about 17 minutes. More than 37.3% of Eugene residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.4%, is higher than the state average.

The unemployment rate in Eugene is 9.9%, which is less than Oregon's average of 10.6%.

The percentage of Eugene residents that are affiliated with a religious congregation, 24.5%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the International Church of the Foursquare Gospel.

Eugene is home to the Eugene Country Club and the Balboa Park Drag Strip as well as Acorn City Park and Monroe City Park. Visitors to Eugene can choose from Hawthorn Inn & Suites, Best Value Inn and Marriott Residence Inn for temporary stays in the area.