Career and Education Opportunities for Public Relations Specialists in Eugene, Oregon
For those living in the Eugene, Oregon area, there are many career and education opportunities for public relations specialists. There are currently 1,820 jobs for public relations specialists in Oregon and this is projected to grow by 14% to about 2,080 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
A person working as a public relations specialist can expect to earn about $24 per hour or $51,900 annually on average in Oregon and about $24 per hour or $51,280 yearly on average in the U.S. as a whole. People working as public relations specialists can fill a number of jobs, such as: service promoter salesperson, relationship manager, and marketing director.
There are seven schools of higher education in the Eugene area, including two within twenty-five miles of Eugene where you can get a degree to start your career as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Eugene include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Northwest Christian University - Eugene, OR
Northwest Christian University, 828 East 11th Avenue, Eugene, OR 97401-3745. Northwest Christian University is a small university located in Eugene, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 534 students and an admission rate of 54%. Northwest Christian University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.
University of Oregon - Eugene, OR
University of Oregon, 110 Johnson Hall, Eugene, OR 97403. University of Oregon is a large university located in Eugene, Oregon. It is a public school with primarily 4-year or above programs. It has 21,435 students and an admission rate of 87%. University of Oregon has a bachelor's degree program in Public Relations/Image Management which graduated eight students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
Licensing agency: Government Standards and Practices Commission
Address: 100 High St SE, Suite 220, Salem, OR 97301
Phone: (503) 378-5105
Website: Government Standards and Practices Commission
LOCATION INFORMATION: Eugene, Oregon
Eugene is located in Lane County, Oregon. It has a population of over 150,104, which has grown by 8.9% over the last ten years. The cost of living index in Eugene, 98, is near the national average. New single-family homes in Eugene cost $197,200 on average, which is below the state average. In 2008, one hundred eighty-one new homes were constructed in Eugene, down from two hundred ninety-seven the previous year.
The three most popular industries for women in Eugene are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average commute to work is about 17 minutes. More than 37.3% of Eugene residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.4%, is higher than the state average.
The unemployment rate in Eugene is 9.9%, which is less than Oregon's average of 10.6%.
The percentage of Eugene residents that are affiliated with a religious congregation, 24.5%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the International Church of the Foursquare Gospel.
Eugene is home to the Eugene Country Club and the Balboa Park Drag Strip as well as Acorn City Park and Monroe City Park. Visitors to Eugene can choose from Hawthorn Inn & Suites, Best Value Inn and Marriott Residence Inn for temporary stays in the area.