Career and Education Opportunities for Art Directors in Eugene, Oregon
Eugene, Oregon provides a wide variety of opportunities, both career and educational, for art directors. There are currently 380 working art directors in Oregon; this should grow 22% to 470 working art directors in the state by 2016. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Income for art directors is about $33 per hour or $69,240 yearly on average in Oregon. Nationally, their income is about $37 per hour or $76,980 per year. Art directors earn more than people working in the category of Art and Design generally in Oregon and more than people in the Art and Design category nationally. Art directors work in a variety of jobs, including: artistic director, product designer, and production manager.
The Eugene area is home to seven schools of higher education, including one within twenty-five miles of Eugene where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. It will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Eugene include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
EDUCATIONAL OPPORTUNITIES: Art Director Training
University of Oregon - Eugene, OR
University of Oregon, 110 Johnson Hall, Eugene, OR 97403. University of Oregon is a large university located in Eugene, Oregon. It is a public school with primarily 4-year or above programs. It has 21,435 students and an admission rate of 87%. University of Oregon has a bachelor's degree and a master's degree program in Intermedia/Multimedia which graduated two and three students respectively in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Eugene, Oregon
Eugene is located in Lane County, Oregon. It has a population of over 150,104, which has grown by 8.9% over the last ten years. The cost of living index in Eugene, 98, is near the national average. New single-family homes in Eugene cost $197,200 on average, which is below the state average. In 2008, one hundred eighty-one new homes were constructed in Eugene, down from two hundred ninety-seven the previous year.
The three most popular industries for women in Eugene are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average commute to work is about 17 minutes. More than 37.3% of Eugene residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.4%, is higher than the state average.
The unemployment rate in Eugene is 9.9%, which is less than Oregon's average of 10.6%.
The percentage of Eugene residents that are affiliated with a religious congregation, 24.5%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the International Church of the Foursquare Gospel.
Eugene is home to the Eugene Country Club and the Balboa Park Drag Strip as well as Acorn City Park and Monroe City Park. Visitors to Eugene can choose from Hawthorn Inn & Suites, Best Value Inn and Marriott Residence Inn for temporary stays in the area.