Career and Education Opportunities for Advertising Agents in Oklahoma City, Oklahoma
There is a wide variety of career and education opportunities for advertising agents in the Oklahoma City, Oklahoma area. There are currently 1,740 jobs for advertising agents in Oklahoma and this is projected to grow by 17% to 2,040 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $15 per hour or $31,390 per year on average in Oklahoma. Nationally, their income is about $20 hourly or $43,480 per year. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Oklahoma earn less. They earn more than people working in the overall category of Sales and Clerical nationally.
The Oklahoma City area is home to forty-four schools of higher education, including three within twenty-five miles of Oklahoma City where you can get a degree as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Oklahoma City include:
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
University of Oklahoma Norman Campus - Norman, OK
University of Oklahoma Norman Campus, 660 Parrington Oval, Norman, OK 73019-3072. University of Oklahoma Norman Campus is a large university located in Norman, Oklahoma. It is a public school with primarily 4-year or above programs. It has 26,201 students and an admission rate of 73%. University of Oklahoma Norman Campus has a bachelor's degree program in Advertising which graduated 112 students in 2008.
Oklahoma City University - Oklahoma City, OK
Oklahoma City University, 2501 N Blackwelder, Oklahoma City, OK 73106-1402. Oklahoma City University is a small university located in Oklahoma City, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,897 students and an admission rate of 79%. Oklahoma City University has a bachelor's degree program in Advertising which graduated two students in 2008.
Oklahoma Christian University - Edmond, OK
Oklahoma Christian University, 2501 E Memorial Rd, Edmond, OK 73013-1100. Oklahoma Christian University is a small university located in Edmond, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,161 students and an admission rate of 56%. Oklahoma Christian University has a bachelor's degree program in Advertising which graduated eight students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Oklahoma City, Oklahoma
Oklahoma City is located in Oklahoma County, Oklahoma. It has a population of over 551,789, which has grown by 9.0% in the past ten years. The cost of living index in Oklahoma City, 82, is well below the national average. New single-family homes in Oklahoma City cost $142,600 on average, which is below the state average. In 2008, 1,474 new homes were built in Oklahoma City, down from 2,559 the previous year.
The three most popular industries for women in Oklahoma City are health care, educational services, and accommodation and food services. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 21 minutes. More than 24.0% of Oklahoma City residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.1%, is higher than the state average.
The unemployment rate in Oklahoma City is 6.5%, which is less than Oklahoma's average of 7.1%.
The percentage of Oklahoma City residents that are affiliated with a religious congregation, 65.7%, is more than both the national and state average. Grace Place Baptist Church, Grace Presbyterian Church and Grace United Methodist Church are some of the churches located in Oklahoma City. The most prominent religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Oklahoma City is home to the Colonial Square and the 50 Penn Place as well as Rotary Park and River Park. Shopping malls in the area include 240 Plaza Shopping Center, 74 South Shopping Center and Council Crossings Shopping Center. Visitors to Oklahoma City can choose from Rodeway Inn Oklahoma City, Harvey Janitorial Sales and Market Source for temporary stays in the area.