Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in Oklahoma City, Oklahoma

Many educational and employment opportunities exist for advertising managers in the Oklahoma City, Oklahoma area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $23 hourly or $48,450 annually on average in Oklahoma and about $38 hourly or $80,220 per year on average nationally. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Oklahoma, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: advertising campaign manager, promotions director, and account executive.

The Oklahoma City area is home to forty-four schools of higher education, including seven within twenty-five miles of Oklahoma City where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Oklahoma City include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Oklahoma City University - Oklahoma City, OK

Oklahoma City University, 2501 N Blackwelder, Oklahoma City, OK 73106-1402. Oklahoma City University is a small university located in Oklahoma City, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,897 students and an admission rate of 79%. Oklahoma City University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 2 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated one and one students respectively in 2008.

Saint Gregorys University - Shawnee, OK

Saint Gregorys University, 1900 W MacArthur, Shawnee, OK 74804. Saint Gregorys University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 705 students and an admission rate of 97%. Saint Gregorys University has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Oklahoma Baptist University - Shawnee, OK

Oklahoma Baptist University, 500 W University, Shawnee, OK 74804. Oklahoma Baptist University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,753 students and an admission rate of 63%. Oklahoma Baptist University has a bachelor's degree program in Public Relations/Image Management which graduated five students in 2008.

University of Oklahoma Norman Campus - Norman, OK

University of Oklahoma Norman Campus, 660 Parrington Oval, Norman, OK 73019-3072. University of Oklahoma Norman Campus is a large university located in Norman, Oklahoma. It is a public school with primarily 4-year or above programs. It has 26,201 students and an admission rate of 73%. University of Oklahoma Norman Campus has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 112 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 94 students in 2008.

Southern Nazarene University - Bethany, OK

Southern Nazarene University, 6729 NW 39th Expy, Bethany, OK 73008. Southern Nazarene University is a small university located in Bethany, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs and has 2,069 students. Southern Nazarene University has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Oklahoma Christian University - Edmond, OK

Oklahoma Christian University, 2501 E Memorial Rd, Edmond, OK 73013-1100. Oklahoma Christian University is a small university located in Edmond, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,161 students and an admission rate of 56%. Oklahoma Christian University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 8 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 14 students in 2008.

University of Central Oklahoma - Edmond, OK

University of Central Oklahoma, 100 N University Dr, Edmond, OK 73034. University of Central Oklahoma is a large university located in Edmond, Oklahoma. It is a public school with primarily 4-year or above programs. It has 13,724 students and an admission rate of 69%. University of Central Oklahoma has a bachelor's degree program in Marketing/Marketing Management which graduated seventy-three students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Oklahoma City, Oklahoma

Oklahoma City, Oklahoma
Oklahoma City, Oklahoma photo by CPacker

Oklahoma City is located in Oklahoma County, Oklahoma. It has a population of over 551,789, which has grown by 9.0% in the past ten years. The cost of living index in Oklahoma City, 82, is well below the national average. New single-family homes in Oklahoma City cost $142,600 on average, which is below the state average. In 2008, 1,474 new homes were built in Oklahoma City, down from 2,559 the previous year.

The three most popular industries for women in Oklahoma City are health care, educational services, and accommodation and food services. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 21 minutes. More than 24.0% of Oklahoma City residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.1%, is higher than the state average.

The unemployment rate in Oklahoma City is 6.5%, which is less than Oklahoma's average of 7.1%.

The percentage of Oklahoma City residents that are affiliated with a religious congregation, 65.7%, is more than both the national and state average. Grace Place Baptist Church, Grace Presbyterian Church and Grace United Methodist Church are some of the churches located in Oklahoma City. The most prominent religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Oklahoma City is home to the Colonial Square and the 50 Penn Place as well as Rotary Park and River Park. Shopping malls in the area include 240 Plaza Shopping Center, 74 South Shopping Center and Council Crossings Shopping Center. Visitors to Oklahoma City can choose from Rodeway Inn Oklahoma City, Harvey Janitorial Sales and Market Source for temporary stays in the area.