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Career and Education Opportunities for Market Research Analysts in Oklahoma City, Oklahoma

For those living in the Oklahoma City, Oklahoma area, there are many career and education opportunities for market research analysts. There are currently 2,160 jobs for market research analysts in Oklahoma and this is projected to grow 10% to 2,380 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $21 per hour or $45,560 yearly on average in Oklahoma and about $29 hourly or $61,070 yearly on average nationally. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Oklahoma earn less. They earn less than people working in the overall category of Social Sciences nationally. Market research analysts work in a variety of jobs, including: project manager, advertising analyst, and market researcher.

The Oklahoma City area is home to forty-four schools of higher education, including five within twenty-five miles of Oklahoma City where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Oklahoma City include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Science and Arts of Oklahoma - Chickasha, OK

University of Science and Arts of Oklahoma, 17th Street and Grand Avenue, Chickasha, OK 73018-5322. University of Science and Arts of Oklahoma is a small university located in Chickasha, Oklahoma. It is a public school with primarily 4-year or above programs. It has 1,158 students and an admission rate of 93%. University of Science and Arts of Oklahoma has a bachelor's degree program in Economics which graduated two students in 2008.

Oklahoma City University - Oklahoma City, OK

Oklahoma City University, 2501 N Blackwelder, Oklahoma City, OK 73106-1402. Oklahoma City University is a small university located in Oklahoma City, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,897 students and an admission rate of 79%. Oklahoma City University has a bachelor's degree program in Business/Managerial Economics which graduated three students in 2008.

Oklahoma Baptist University - Shawnee, OK

Oklahoma Baptist University, 500 W University, Shawnee, OK 74804. Oklahoma Baptist University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,753 students and an admission rate of 63%. Oklahoma Baptist University has a bachelor's degree program in Business/Managerial Economics.

University of Oklahoma Norman Campus - Norman, OK

University of Oklahoma Norman Campus, 660 Parrington Oval, Norman, OK 73019-3072. University of Oklahoma Norman Campus is a large university located in Norman, Oklahoma. It is a public school with primarily 4-year or above programs. It has 26,201 students and an admission rate of 73%. University of Oklahoma Norman Campus has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated fifty-seven, forty-seven, and three students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 19 students in 2008.

University of Central Oklahoma - Edmond, OK

University of Central Oklahoma, 100 N University Dr, Edmond, OK 73034. University of Central Oklahoma is a large university located in Edmond, Oklahoma. It is a public school with primarily 4-year or above programs. It has 13,724 students and an admission rate of 69%. University of Central Oklahoma has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 4 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 10 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Oklahoma City, Oklahoma

Oklahoma City, Oklahoma
Oklahoma City, Oklahoma photo by CPacker

Oklahoma City is located in Oklahoma County, Oklahoma. It has a population of over 551,789, which has grown by 9.0% in the past ten years. The cost of living index in Oklahoma City, 82, is well below the national average. New single-family homes in Oklahoma City cost $142,600 on average, which is below the state average. In 2008, 1,474 new homes were built in Oklahoma City, down from 2,559 the previous year.

The three most popular industries for women in Oklahoma City are health care, educational services, and accommodation and food services. For men, it is construction, public administration, and accommodation and food services. The average travel time to work is about 21 minutes. More than 24.0% of Oklahoma City residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.1%, is higher than the state average.

The unemployment rate in Oklahoma City is 6.5%, which is less than Oklahoma's average of 7.1%.

The percentage of Oklahoma City residents that are affiliated with a religious congregation, 65.7%, is more than both the national and state average. Grace Place Baptist Church, Grace Presbyterian Church and Grace United Methodist Church are some of the churches located in Oklahoma City. The most prominent religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Oklahoma City is home to the Colonial Square and the 50 Penn Place as well as Rotary Park and River Park. Shopping malls in the area include 240 Plaza Shopping Center, 74 South Shopping Center and Council Crossings Shopping Center. Visitors to Oklahoma City can choose from Rodeway Inn Oklahoma City, Harvey Janitorial Sales and Market Source for temporary stays in the area.