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Career and Education Opportunities for Advertising Agents in Norman, Oklahoma

There are many career and education opportunities for advertising agents in the Norman, Oklahoma area. There are currently 1,740 working advertising agents in Oklahoma; this should grow 17% to about 2,040 working advertising agents in the state by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Advertising agents earn about $15 hourly or $31,390 per year on average in Oklahoma and about $20 per hour or $43,480 yearly on average nationally. Earnings for advertising agents are not quite as good as earnings in the general category of Sales and Clerical in Oklahoma and better than general Sales and Clerical category earnings nationally.

There are thirty-seven schools of higher education in the Norman area, including three within twenty-five miles of Norman where you can get a degree to start your career as an advertising agent. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Norman include:

  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

University of Oklahoma Norman Campus - Norman, OK

University of Oklahoma Norman Campus, 660 Parrington Oval, Norman, OK 73019-3072. University of Oklahoma Norman Campus is a large university located in Norman, Oklahoma. It is a public school with primarily 4-year or above programs. It has 26,201 students and an admission rate of 73%. University of Oklahoma Norman Campus has a bachelor's degree program in Advertising which graduated 112 students in 2008.

Oklahoma City University - Oklahoma City, OK

Oklahoma City University, 2501 N Blackwelder, Oklahoma City, OK 73106-1402. Oklahoma City University is a small university located in Oklahoma City, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,897 students and an admission rate of 79%. Oklahoma City University has a bachelor's degree program in Advertising which graduated two students in 2008.

Oklahoma Christian University - Edmond, OK

Oklahoma Christian University, 2501 E Memorial Rd, Edmond, OK 73013-1100. Oklahoma Christian University is a small university located in Edmond, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,161 students and an admission rate of 56%. Oklahoma Christian University has a bachelor's degree program in Advertising which graduated eight students in 2008.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Norman, Oklahoma

Norman, Oklahoma
Norman, Oklahoma photo by Okguy

Norman is located in Cleveland County, Oklahoma. It has a population of over 106,957, which has grown by 11.8% over the last ten years. The cost of living index in Norman, 84, is well below the national average. New single-family homes in Norman are priced at $184,600 on average, which is well above the state average. In 2008, five hundred sixteen new homes were built in Norman, up from four hundred nineteen the previous year.

The three big industries for women in Norman are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and construction. The average commute to work is about 21 minutes. More than 39.8% of Norman residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.

The unemployment rate in Norman is 4.7%, which is less than Oklahoma's average of 7.1%.

The percentage of Norman residents that are affiliated with a religious congregation, 44.3%, is less than both the national and state average. Alameda Baptist Church, Alameda Church of Christ and All Welcome Victory Church are among the churches located in Norman. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Norman is home to the Cerebral Palsy Institute and the Park on Main as well as Owen Field and Rotary Park. Shopping malls in the area include Colonial Estates Shopping Center, Anatole Shopping Center and Carriage Plaza Shopping Center. Visitors to Norman can choose from Ramada Days Inn, Montford Inn and Guest Inn - Norman for temporary stays in the area.