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Career and Education Opportunities for Advertising Managers in Norman, Oklahoma

Advertising manager career and educational opportunities abound in Norman, Oklahoma. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $23 hourly or $48,450 per year on average in Oklahoma and about $38 hourly or $80,220 annually on average in the U.S. as a whole. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Oklahoma and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: head of advertising, advertising account manager, and art director.

There are six schools within twenty-five miles of Norman where you can study to be an advertising manager, among thirty-seven schools of higher education total in the Norman area. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Norman include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Oklahoma City University - Oklahoma City, OK

Oklahoma City University, 2501 N Blackwelder, Oklahoma City, OK 73106-1402. Oklahoma City University is a small university located in Oklahoma City, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,897 students and an admission rate of 79%. Oklahoma City University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 2 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated one and one students respectively in 2008.

Saint Gregorys University - Shawnee, OK

Saint Gregorys University, 1900 W MacArthur, Shawnee, OK 74804. Saint Gregorys University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 705 students and an admission rate of 97%. Saint Gregorys University has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Oklahoma Baptist University - Shawnee, OK

Oklahoma Baptist University, 500 W University, Shawnee, OK 74804. Oklahoma Baptist University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,753 students and an admission rate of 63%. Oklahoma Baptist University has a bachelor's degree program in Public Relations/Image Management which graduated five students in 2008.

University of Oklahoma Norman Campus - Norman, OK

University of Oklahoma Norman Campus, 660 Parrington Oval, Norman, OK 73019-3072. University of Oklahoma Norman Campus is a large university located in Norman, Oklahoma. It is a public school with primarily 4-year or above programs. It has 26,201 students and an admission rate of 73%. University of Oklahoma Norman Campus has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 112 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 94 students in 2008.

Southern Nazarene University - Bethany, OK

Southern Nazarene University, 6729 NW 39th Expy, Bethany, OK 73008. Southern Nazarene University is a small university located in Bethany, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs and has 2,069 students. Southern Nazarene University has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Oklahoma Christian University - Edmond, OK

Oklahoma Christian University, 2501 E Memorial Rd, Edmond, OK 73013-1100. Oklahoma Christian University is a small university located in Edmond, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,161 students and an admission rate of 56%. Oklahoma Christian University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 8 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 14 students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Norman, Oklahoma

Norman, Oklahoma
Norman, Oklahoma photo by Okguy

Norman is located in Cleveland County, Oklahoma. It has a population of over 106,957, which has grown by 11.8% over the last ten years. The cost of living index in Norman, 84, is well below the national average. New single-family homes in Norman are priced at $184,600 on average, which is well above the state average. In 2008, five hundred sixteen new homes were built in Norman, up from four hundred nineteen the previous year.

The three big industries for women in Norman are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and construction. The average commute to work is about 21 minutes. More than 39.8% of Norman residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.

The unemployment rate in Norman is 4.7%, which is less than Oklahoma's average of 7.1%.

The percentage of Norman residents that are affiliated with a religious congregation, 44.3%, is less than both the national and state average. Alameda Baptist Church, Alameda Church of Christ and All Welcome Victory Church are among the churches located in Norman. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Norman is home to the Cerebral Palsy Institute and the Park on Main as well as Owen Field and Rotary Park. Shopping malls in the area include Colonial Estates Shopping Center, Anatole Shopping Center and Carriage Plaza Shopping Center. Visitors to Norman can choose from Ramada Days Inn, Montford Inn and Guest Inn - Norman for temporary stays in the area.