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Career and Education Opportunities for Market Research Analysts in Norman, Oklahoma

Market research analyst career and educational opportunities abound in Norman, Oklahoma. About 2,160 people are currently employed as market research analysts in Oklahoma. By 2016, this is expected to grow 10% to 2,380 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $21 hourly or $45,560 per year on average in Oklahoma and about $29 hourly or $61,070 yearly on average in the U.S. as a whole. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Oklahoma and not quite as good as general Social Sciences category earnings nationally. Market research analysts work in a variety of jobs, including: market analyst, technical marketing consultant, and marketing director.

There are three schools within twenty-five miles of Norman where you can study to be a market research analyst, among thirty-seven schools of higher education total in the Norman area. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Norman include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Oklahoma City University - Oklahoma City, OK

Oklahoma City University, 2501 N Blackwelder, Oklahoma City, OK 73106-1402. Oklahoma City University is a small university located in Oklahoma City, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,897 students and an admission rate of 79%. Oklahoma City University has a bachelor's degree program in Business/Managerial Economics which graduated three students in 2008.

Oklahoma Baptist University - Shawnee, OK

Oklahoma Baptist University, 500 W University, Shawnee, OK 74804. Oklahoma Baptist University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,753 students and an admission rate of 63%. Oklahoma Baptist University has a bachelor's degree program in Business/Managerial Economics.

University of Oklahoma Norman Campus - Norman, OK

University of Oklahoma Norman Campus, 660 Parrington Oval, Norman, OK 73019-3072. University of Oklahoma Norman Campus is a large university located in Norman, Oklahoma. It is a public school with primarily 4-year or above programs. It has 26,201 students and an admission rate of 73%. University of Oklahoma Norman Campus has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated fifty-seven, forty-seven, and three students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 19 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Norman, Oklahoma

Norman, Oklahoma
Norman, Oklahoma photo by Okguy

Norman is located in Cleveland County, Oklahoma. It has a population of over 106,957, which has grown by 11.8% over the last ten years. The cost of living index in Norman, 84, is well below the national average. New single-family homes in Norman are priced at $184,600 on average, which is well above the state average. In 2008, five hundred sixteen new homes were built in Norman, up from four hundred nineteen the previous year.

The three big industries for women in Norman are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and construction. The average commute to work is about 21 minutes. More than 39.8% of Norman residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.

The unemployment rate in Norman is 4.7%, which is less than Oklahoma's average of 7.1%.

The percentage of Norman residents that are affiliated with a religious congregation, 44.3%, is less than both the national and state average. Alameda Baptist Church, Alameda Church of Christ and All Welcome Victory Church are among the churches located in Norman. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Norman is home to the Cerebral Palsy Institute and the Park on Main as well as Owen Field and Rotary Park. Shopping malls in the area include Colonial Estates Shopping Center, Anatole Shopping Center and Carriage Plaza Shopping Center. Visitors to Norman can choose from Ramada Days Inn, Montford Inn and Guest Inn - Norman for temporary stays in the area.