Career and Education Opportunities for Public Relations Specialists in Norman, Oklahoma
There is a wide variety of career and education opportunities for public relations specialists in the Norman, Oklahoma area. There are currently 2,050 jobs for public relations specialists in Oklahoma and this is projected to grow by 11% to about 2,270 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Income for public relations specialists is about $19 per hour or $39,650 annually on average in Oklahoma. Nationally, their income is about $24 per hour or $51,280 per year. Jobs in this field include: environmental communications specialist, service promoter salesperson, and publicist.
There are thirty-seven schools of higher education in the Norman area, including four within twenty-five miles of Norman where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Norman include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Saint Gregorys University - Shawnee, OK
Saint Gregorys University, 1900 W MacArthur, Shawnee, OK 74804. Saint Gregorys University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 705 students and an admission rate of 97%. Saint Gregorys University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
Oklahoma Baptist University - Shawnee, OK
Oklahoma Baptist University, 500 W University, Shawnee, OK 74804. Oklahoma Baptist University is a small university located in Shawnee, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,753 students and an admission rate of 63%. Oklahoma Baptist University has a bachelor's degree program in Public Relations/Image Management which graduated five students in 2008.
University of Oklahoma Norman Campus - Norman, OK
University of Oklahoma Norman Campus, 660 Parrington Oval, Norman, OK 73019-3072. University of Oklahoma Norman Campus is a large university located in Norman, Oklahoma. It is a public school with primarily 4-year or above programs. It has 26,201 students and an admission rate of 73%. University of Oklahoma Norman Campus has bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated eighty, eleven, and three students respectively in 2008.
Southern Nazarene University - Bethany, OK
Southern Nazarene University, 6729 NW 39th Expy, Bethany, OK 73008. Southern Nazarene University is a small university located in Bethany, Oklahoma. It is a private not-for-profit school with primarily 4-year or above programs and has 2,069 students. Southern Nazarene University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Norman, Oklahoma
Norman is located in Cleveland County, Oklahoma. It has a population of over 106,957, which has grown by 11.8% over the last ten years. The cost of living index in Norman, 84, is well below the national average. New single-family homes in Norman are priced at $184,600 on average, which is well above the state average. In 2008, five hundred sixteen new homes were built in Norman, up from four hundred nineteen the previous year.
The three big industries for women in Norman are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and construction. The average commute to work is about 21 minutes. More than 39.8% of Norman residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.6%, is higher than the state average.
The unemployment rate in Norman is 4.7%, which is less than Oklahoma's average of 7.1%.
The percentage of Norman residents that are affiliated with a religious congregation, 44.3%, is less than both the national and state average. Alameda Baptist Church, Alameda Church of Christ and All Welcome Victory Church are among the churches located in Norman. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Norman is home to the Cerebral Palsy Institute and the Park on Main as well as Owen Field and Rotary Park. Shopping malls in the area include Colonial Estates Shopping Center, Anatole Shopping Center and Carriage Plaza Shopping Center. Visitors to Norman can choose from Ramada Days Inn, Montford Inn and Guest Inn - Norman for temporary stays in the area.