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Career and Education Opportunities for Marketing Managers in Ohio

Ohio has a population of 11,542,645, which has grown by 1.67% over the past 10 years. Nicknamed the "Buckeye State," Ohio's capital and biggest city is Columbus.

Currently, 3,800 people work as marketing managers in Ohio. This is expected to grow by 7% to 4,080 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $49 per hour or $103,490 per year on average in Ohio. In the U.S. as a whole, their income is about $52 per hour or $108,580 yearly on average. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Ohio earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: marketing operations director, assistant marketing manager, and brand manager.

In 2008, there were a total of 6,819,050 jobs in Ohio. The average annual income was $35,889 in 2008, up from $35,174 in 2007. The unemployment rate in Ohio was 10.2% in 2009, which has grown by 3.6% since the previous year. Roughly 21.1% of Ohio residents have college degrees, which is lower than the national average.

The top industries in Ohio include fabricated metal product manufacturing, soap detergent manufacturing, and forging. Notable tourist destinations include the Farrow's Harley, the Columbus Museum of Art, and the Central Ohio Fire Museum.

CITIES WITH Marketing Manager OPPORTUNITIES IN Ohio


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Ohio include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Ohio

Ohio
Ohio photo by Matthew Trump

Ohio has a population of 11,542,645, which has grown by 1.67% over the past decade. Nicknamed the "Buckeye State," Ohio's capital and most populous city is Columbus. In 2008, there were a total of 6,819,050 jobs in Ohio. The average annual income was $35,889 in 2008, up from $35,174 in 2007. The unemployment rate in Ohio was 10.2% in 2009, which has grown by 3.6% since the previous year. Roughly 21.1% of Ohio residents have college degrees, which is lower than the national average.

The top industries in Ohio include fabricated metal product manufacturing, soap detergent manufacturing, and forging. Notable tourist destinations include the Columbus Museum of Art, the Columbus Jewish Historical, and the COSI.