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Career and Education Opportunities for Advertising Managers in Columbus, Ohio

Advertising manager career and educational opportunities abound in Columbus, Ohio. There are currently 1,150 working advertising managers in Ohio; this should grow by 1% to 1,160 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $38 hourly or $81,080 yearly on average in Ohio. Nationally they average about $38 hourly or $80,220 yearly. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Ohio and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: marketing manager, promotions director, and account specialist.

There are eight schools within twenty-five miles of Columbus where you can study to be an advertising manager, among sixty-three schools of higher education total in the Columbus area. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Columbus include:

  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Mount Vernon Nazarene University - Mount Vernon, OH

Mount Vernon Nazarene University, 800 Martinsburg Rd, Mount Vernon, OH 43050-9500. Mount Vernon Nazarene University is a small university located in Mount Vernon, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,558 students and an admission rate of 79%. Mount Vernon Nazarene University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Otterbein College - Westerville, OH

Otterbein College, One Otterbein College, Westerville, OH 43081. Otterbein College is a small college located in Westerville, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,131 students and an admission rate of 82%. Otterbein College has a bachelor's degree program in Public Relations/Image Management which graduated ten students in 2008.

Ohio Dominican University - Columbus, OH

Ohio Dominican University, 1216 Sunbury Road, Columbus, OH 43219. Ohio Dominican University is a small university located in Columbus, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,117 students and an admission rate of 68%. Ohio Dominican University has a bachelor's degree program in Public Relations/Image Management which graduated eleven students in 2008.

Capital University - Columbus, OH

Capital University, 1 College and Main, Columbus, OH 43209-2394. Capital University is a small university located in Columbus, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,632 students and an admission rate of 77%. Capital University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 10 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 23 students in 2008.

Columbus State Community College - Columbus, OH

Columbus State Community College, 550 E Spring St, Columbus, OH 43215. Columbus State Community College is a large college located in Columbus, Ohio. It is a public school with primarily 2-year programs and has 24,203 students. Columbus State Community College has an associate's degree program in Marketing/Marketing Management which graduated sixteen students in 2008.

Central Ohio Technical College - Newark, OH

Central Ohio Technical College, 1179 University Drive, Newark, OH 43055-1767. Central Ohio Technical College is a small college located in Newark, Ohio. It is a public school with primarily 2-year programs and has 3,584 students. Central Ohio Technical College has an associate's degree program in Marketing/Marketing Management which graduated two students in 2008.

Franklin University - Columbus, OH

Franklin University, 201 S Grant Ave, Columbus, OH 43215-5399. Franklin University is a medium sized university located in Columbus, Ohio. It is a private not-for-profit school with primarily 4-year or above programs and has 7,823 students. Franklin University has a bachelor's degree program in Marketing/Marketing Management.

Ohio State University-Main Campus - Columbus, OH

Ohio State University-Main Campus, 190 N. Oval Mall, Columbus, OH 43210. Ohio State University-Main Campus is a large university located in Columbus, Ohio. It is a public school with primarily 4-year or above programs. It has 53,715 students and an admission rate of 62%. Ohio State University-Main Campus has a bachelor's degree program in Marketing/Marketing Management which graduated sixty-four students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Columbus, Ohio

Columbus, Ohio
Columbus, Ohio photo by Xnatedawgx

Columbus is located in Franklin County, Ohio. It has a population of over 754,885, which has grown by 6.1% in the past ten years. The cost of living index in Columbus, 82, is well below the national average. New single-family homes in Columbus cost $169,200 on average, which is well below the state average. In 2008, six hundred eighty-six new homes were constructed in Columbus, down from 1,008 the previous year.

The three big industries for women in Columbus are health care, educational services, and finance and insurance. For men, it is accommodation and food services, professional, scientific, and technical services, and construction. The average travel time to work is about 22 minutes. More than 29.0% of Columbus residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.2%, is higher than the state average.

The unemployment rate in Columbus is 8.5%, which is less than Ohio's average of 10.0%.

The percentage of Columbus residents that are affiliated with a religious congregation, 37.6%, is less than both the national and state average. Hebrew Baptist Church, Heritage Temple Freewill Baptist Church and Higher Ground Always Abounding Assembly Church are all churches located in Columbus. The largest religious groups are the Catholic Church, the United Methodist Church and the Evangelical Lutheran Church in America.

Columbus is home to the Busch Corporate Center Industrial Park and the J C Penney Catalog Outlet Store as well as Nafzger Park and Lower Scioto Park. Shopping centers in the area include Indianola Shopping Center, Ohio Stater Mall Shopping Center and Shapter Shopping Center. Visitors to Columbus can choose from Drury Inn & Suites Convention Center, Best Western Clarmont Inn and Crowne Plaza Downtown for temporary stays in the area.