Marketing and Advertising: Career and Education Opportunities in Columbus, Ohio
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Columbus is located in Franklin County, Ohio. It has a population of over 754,885, which has grown by 6.1% in the past ten years. The cost of living index in Columbus, 82, is well below the national average. New single-family homes in Columbus cost $169,200 on average, which is well below the state average. In 2008, six hundred eighty-six new homes were constructed in Columbus, down from 1,008 the previous year.
The three big industries for women in Columbus are health care, educational services, and finance and insurance. For men, it is accommodation and food services, professional, scientific, and technical services, and construction. The average travel time to work is about 22 minutes. More than 29.0% of Columbus residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.2%, is higher than the state average.
The unemployment rate in Columbus is 8.5%, which is less than Ohio's average of 10.0%.
The percentage of Columbus residents that are affiliated with a religious congregation, 37.6%, is less than both the national and state average. Hebrew Baptist Church, Heritage Temple Freewill Baptist Church and Higher Ground Always Abounding Assembly Church are all churches located in Columbus. The largest religious groups are the Catholic Church, the United Methodist Church and the Evangelical Lutheran Church in America.
Columbus is home to the Busch Corporate Center Industrial Park and the J C Penney Catalog Outlet Store as well as Nafzger Park and Lower Scioto Park. Shopping centers in the area include Indianola Shopping Center, Ohio Stater Mall Shopping Center and Shapter Shopping Center. Visitors to Columbus can choose from Drury Inn & Suites Convention Center, Best Western Clarmont Inn and Crowne Plaza Downtown for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.