Career and Education Opportunities for Market Research Analysts in Columbus, Ohio
There is a wide variety of career and education opportunities for market research analysts in the Columbus, Ohio area. About 6,970 people are currently employed as market research analysts in Ohio. By 2016, this is expected to grow 13% to about 7,890 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Income for market research analysts is about $28 per hour or $58,230 yearly on average in Ohio. Nationally, their income is about $29 hourly or $61,070 per year. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Ohio, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: strategic marketing manager, business development analyst, and marketing director.
There are six schools within twenty-five miles of Columbus where you can study to be a market research analyst, among sixty-three schools of higher education total in the Columbus area. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Columbus include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Otterbein College - Westerville, OH
Otterbein College, One Otterbein College, Westerville, OH 43081. Otterbein College is a small college located in Westerville, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,131 students and an admission rate of 82%. Otterbein College has a bachelor's degree and a master's degree program in Economics which graduated two and zero students respectively in 2008.
Ohio Dominican University - Columbus, OH
Ohio Dominican University, 1216 Sunbury Road, Columbus, OH 43219. Ohio Dominican University is a small university located in Columbus, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,117 students and an admission rate of 68%. Ohio Dominican University has a bachelor's degree program in Economics which graduated one student in 2008.
Capital University - Columbus, OH
Capital University, 1 College and Main, Columbus, OH 43209-2394. Capital University is a small university located in Columbus, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,632 students and an admission rate of 77%. Capital University has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree which graduated 3 students in 2008.
- Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.
Ohio Wesleyan University - Delaware, OH
Ohio Wesleyan University, 61 S Sandusky Street, Delaware, OH 43015-2370. Ohio Wesleyan University is a small university located in Delaware, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,952 students and an admission rate of 64%. Ohio Wesleyan University has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree which graduated 4 students in 2008.
- Business/Managerial Economics, bachelor's degree.
Denison University - Granville, OH
Denison University, 100 West College Rd, Granville, OH 43023-0713. Denison University is a small university located in Granville, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,180 students and an admission rate of 38%. Denison University has a bachelor's degree program in Economics which graduated fifteen students in 2008.
Ohio State University-Main Campus - Columbus, OH
Ohio State University-Main Campus, 190 N. Oval Mall, Columbus, OH 43210. Ohio State University-Main Campus is a large university located in Columbus, Ohio. It is a public school with primarily 4-year or above programs. It has 53,715 students and an admission rate of 62%. Ohio State University-Main Campus has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree, master's degree, and doctor's degree which graduated eleven, twenty-three, and fifteen students respectively in 2008.
- Business/Managerial Economics, bachelor's degree which graduated 30 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Columbus, Ohio
Columbus is located in Franklin County, Ohio. It has a population of over 754,885, which has grown by 6.1% in the past ten years. The cost of living index in Columbus, 82, is well below the national average. New single-family homes in Columbus cost $169,200 on average, which is well below the state average. In 2008, six hundred eighty-six new homes were constructed in Columbus, down from 1,008 the previous year.
The three big industries for women in Columbus are health care, educational services, and finance and insurance. For men, it is accommodation and food services, professional, scientific, and technical services, and construction. The average travel time to work is about 22 minutes. More than 29.0% of Columbus residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.2%, is higher than the state average.
The unemployment rate in Columbus is 8.5%, which is less than Ohio's average of 10.0%.
The percentage of Columbus residents that are affiliated with a religious congregation, 37.6%, is less than both the national and state average. Hebrew Baptist Church, Heritage Temple Freewill Baptist Church and Higher Ground Always Abounding Assembly Church are all churches located in Columbus. The largest religious groups are the Catholic Church, the United Methodist Church and the Evangelical Lutheran Church in America.
Columbus is home to the Busch Corporate Center Industrial Park and the J C Penney Catalog Outlet Store as well as Nafzger Park and Lower Scioto Park. Shopping centers in the area include Indianola Shopping Center, Ohio Stater Mall Shopping Center and Shapter Shopping Center. Visitors to Columbus can choose from Drury Inn & Suites Convention Center, Best Western Clarmont Inn and Crowne Plaza Downtown for temporary stays in the area.