Career and Education Opportunities for Telemarketers in Cleveland, Ohio
Many educational and employment opportunities exist for telemarketers in the Cleveland, Ohio area. About 23,730 people are currently employed as telemarketers in Ohio. By 2016, this is expected to shrink by 9% to about 21,710 people employed. This is better than the nation as a whole, where employment opportunities for telemarketers are expected to shrink by about 11.1%. In general, telemarketers solicit orders for goods or services over the telephone.
The income of a telemarketer is about $9 per hour or $19,970 annually on average in Ohio. In the U.S. as a whole, their income is about $10 per hour or $21,960 annually on average. Compared with people working in the overall category of Sales and Clerical, people working as telemarketers in Ohio earn less. They earn less than people working in the overall category of Sales and Clerical nationally.
There are 103 schools of higher education in the Cleveland area, including one within twenty-five miles of Cleveland where you can get a degree to start your career as a telemarketer. The most common level of education for telemarketers is a high school diploma or GED. It will take only a short time to learn to be a telemarketer if you already have a high school diploma.
CAREER DESCRIPTION: Telemarketer
In general, telemarketers solicit orders for goods or services over the telephone.
Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.
Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.
It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.
Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.
Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.
Similar jobs with educational opportunities in Cleveland include:
- Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Telemarketer Training
University of Akron Main Campus - Akron, OH
University of Akron Main Campus, 302 Buchtel Common, Akron, OH 44325-4702. University of Akron Main Campus is a large university located in Akron, Ohio. It is a public school with primarily 4-year or above programs and has 24,202 students. University of Akron Main Campus has 2 areas of study related to Telemarketer. They are:
- Sales, Distribution, and Marketing Operations, bachelor's degree which graduated 8 students in 2008.
- Selling Skills and Sales Operations, less than one year and associate's degree which graduated zero and two students respectively in 2008.
National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.
For more information, see the National Retail Federation Foundation website.
LOCATION INFORMATION: Cleveland, Ohio
Cleveland is situated in Cuyahoga County, Ohio. It has a population of over 433,748, which has shrunk by 9.3% over the last ten years. The cost of living index in Cleveland, 81, is well below the national average. New single-family homes in Cleveland are valued at $94,100 on average, which is far less than the state average. In 2008, one hundred nine new homes were built in Cleveland, down from one hundred eighty-four the previous year.
The three big industries for women in Cleveland are health care, accommodation and food services, and educational services. For men, it is metal and metal products, construction, and accommodation and food services. The average travel time to work is about 26 minutes. More than 11.4% of Cleveland residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.8%, is lower than the state average.
The unemployment rate in Cleveland is 10.5%, which is greater than Ohio's average of 10.0%.
The percentage of Cleveland residents that are affiliated with a religious congregation, 57.8%, is more than both the national and state average. Hellenic Orthodox Church of the Annunciation, Abyssinia Baptist Church and Highland Christian Church are among the churches located in Cleveland. The largest religious groups are the Catholic Church, the United Methodist Church and the American Baptist Churches in the USA.
Cleveland is home to the Mastick Woods Golf Course and the Dock Number 32 as well as Shaker Square Historic District and Newton Avenue Historic District. Shopping malls in the area include Shaker-Moreland Shopping Center, Shaker Square Shopping Center and Clark West 30th Shopping Center. Visitors to Cleveland can choose from Hilton Garden Inn Cleveland Gateway, Airport Sheraton and Extended Stayamerica for temporary stays in the area.