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Career and Education Opportunities for Public Relations Managers in Cleveland, Ohio

If you want to be a public relations manager, the Cleveland, Ohio area offers many opportunities both for education and employment. About 950 people are currently employed as public relations managers in Ohio. By 2016, this is expected to grow by 10% to 1,040 people employed. This is not quite as good as the national trend for public relations managers, which sees this job pool growing by about 12.9% over the next eight years. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Income for public relations managers is about $41 hourly or $85,500 per year on average in Ohio. Nationally, their income is about $43 hourly or $89,430 per year. Compared with people working in the overall category of Marketing and Advertising, people working as public relations managers in Ohio earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as public relations managers can fill a number of jobs, such as: account manager, director of marketing and public relations, and communications coordinator.

The Cleveland area is home to 103 schools of higher education, including six within twenty-five miles of Cleveland where you can get a degree as a public relations manager. Given that the most common education level for public relations managers is a Bachelor's degree, it will take about four years to learn to be a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in Cleveland include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

University of Akron Main Campus - Akron, OH

University of Akron Main Campus, 302 Buchtel Common, Akron, OH 44325-4702. University of Akron Main Campus is a large university located in Akron, Ohio. It is a public school with primarily 4-year or above programs and has 24,202 students. University of Akron Main Campus has a bachelor's degree program in Public Relations/Image Management which graduated two students in 2008.

Baldwin-Wallace College - Berea, OH

Baldwin-Wallace College, 275 Eastland Rd, Berea, OH 44017-2088. Baldwin-Wallace College is a small college located in Berea, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,374 students and an admission rate of 67%. Baldwin-Wallace College has a bachelor's degree program in Public Relations/Image Management which graduated three students in 2008.

Ursuline College - Pepper Pike, OH

Ursuline College, 2550 Lander Rd, Pepper Pike, OH 44124. Ursuline College is a small college located in Pepper Pike, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,430 students and an admission rate of 43%. Ursuline College has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

Notre Dame College - Cleveland, OH

Notre Dame College, 4545 College Rd, Cleveland, OH 44121-4293. Notre Dame College is a small college located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,599 students and an admission rate of 40%. Notre Dame College has a bachelor's degree program in Public Relations/Image Management.

Cleveland State University - Cleveland, OH

Cleveland State University, 2121 Euclid Avenue, Cleveland, OH 44115-2214. Cleveland State University is a large university located in Cleveland, Ohio. It is a public school with primarily 4-year or above programs. It has 15,010 students and an admission rate of 74%. Cleveland State University has a bachelor's degree program in Public Relations/Image Management which graduated three students in 2008.

Kent State University Kent Campus - Kent, OH

Kent State University Kent Campus, , Kent, OH 44242-0001. Kent State University Kent Campus is a large university located in Kent, Ohio. It is a public school with primarily 4-year or above programs. It has 22,944 students and an admission rate of 80%. Kent State University Kent Campus has a bachelor's degree program in Public Relations/Image Management which graduated thirty-two students in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: Cleveland, Ohio

Cleveland, Ohio
Cleveland, Ohio photo by FlickreviewR

Cleveland is situated in Cuyahoga County, Ohio. It has a population of over 433,748, which has shrunk by 9.3% over the last ten years. The cost of living index in Cleveland, 81, is well below the national average. New single-family homes in Cleveland are valued at $94,100 on average, which is far less than the state average. In 2008, one hundred nine new homes were built in Cleveland, down from one hundred eighty-four the previous year.

The three big industries for women in Cleveland are health care, accommodation and food services, and educational services. For men, it is metal and metal products, construction, and accommodation and food services. The average travel time to work is about 26 minutes. More than 11.4% of Cleveland residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.8%, is lower than the state average.

The unemployment rate in Cleveland is 10.5%, which is greater than Ohio's average of 10.0%.

The percentage of Cleveland residents that are affiliated with a religious congregation, 57.8%, is more than both the national and state average. Hellenic Orthodox Church of the Annunciation, Abyssinia Baptist Church and Highland Christian Church are among the churches located in Cleveland. The largest religious groups are the Catholic Church, the United Methodist Church and the American Baptist Churches in the USA.

Cleveland is home to the Mastick Woods Golf Course and the Dock Number 32 as well as Shaker Square Historic District and Newton Avenue Historic District. Shopping malls in the area include Shaker-Moreland Shopping Center, Shaker Square Shopping Center and Clark West 30th Shopping Center. Visitors to Cleveland can choose from Hilton Garden Inn Cleveland Gateway, Airport Sheraton and Extended Stayamerica for temporary stays in the area.