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Career and Education Opportunities for Advertising Managers in Cleveland, Ohio

There are many career and education opportunities for advertising managers in the Cleveland, Ohio area. About 1,150 people are currently employed as advertising managers in Ohio. By 2016, this is expected to grow 1% to about 1,160 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $38 per hour or $81,080 per year on average in Ohio. In the U.S. as a whole, their income is about $38 hourly or $80,220 annually on average. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Ohio and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: circulation director, advertising sales representative, and retail advertising sales manager.

There are thirteen schools within twenty-five miles of Cleveland where you can study to be an advertising manager, among 103 schools of higher education total in the Cleveland area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Cleveland include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Akron Main Campus - Akron, OH

University of Akron Main Campus, 302 Buchtel Common, Akron, OH 44325-4702. University of Akron Main Campus is a large university located in Akron, Ohio. It is a public school with primarily 4-year or above programs and has 24,202 students. University of Akron Main Campus has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 2 students in 2008.
  • Marketing/Marketing Management, less than one year, associate's degree, bachelor's degree, and master's degree which graduated one, one, one, and ten students respectively in 2008.

John Carroll University - Cleveland, OH

John Carroll University, 20700 N Park Blvd, Cleveland, OH 44118-4581. John Carroll University is a small university located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,826 students and an admission rate of 80%. John Carroll University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Baldwin-Wallace College - Berea, OH

Baldwin-Wallace College, 275 Eastland Rd, Berea, OH 44017-2088. Baldwin-Wallace College is a small college located in Berea, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,374 students and an admission rate of 67%. Baldwin-Wallace College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 3 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 8 students in 2008.

Ursuline College - Pepper Pike, OH

Ursuline College, 2550 Lander Rd, Pepper Pike, OH 44124. Ursuline College is a small college located in Pepper Pike, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,430 students and an admission rate of 43%. Ursuline College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.

Case Western Reserve University - Cleveland, OH

Case Western Reserve University, 10900 Euclid Ave, Cleveland, OH 44106. Case Western Reserve University is a medium sized university located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,814 students and an admission rate of 73%. Case Western Reserve University has a master's degree program in Marketing/Marketing Management which graduated two students in 2008.

Chancellor University - Cleveland, OH

Chancellor University, 3921 Chester Avenue, Cleveland, OH 44114. Chancellor University is a small university located in Cleveland, Ohio. It is a private for-profit school with primarily 4-year or above programs. It has 381 students and an admission rate of 99%. Chancellor University has a less than one year program in Marketing/Marketing Management which graduated one student in 2008.

Cuyahoga Community College District - Cleveland, OH

Cuyahoga Community College District, 700 Carnegie Ave, Cleveland, OH 44115-2878. Cuyahoga Community College District is a large college located in Cleveland, Ohio. It is a public school with primarily 2-year programs and has 23,234 students. Cuyahoga Community College District has an associate's degree program in Marketing/Marketing Management which graduated five students in 2008.

Cleveland State University - Cleveland, OH

Cleveland State University, 2121 Euclid Avenue, Cleveland, OH 44115-2214. Cleveland State University is a large university located in Cleveland, Ohio. It is a public school with primarily 4-year or above programs. It has 15,010 students and an admission rate of 74%. Cleveland State University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 3 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.

Bohecker College - Ravenna, OH

Bohecker College, 653 Enterprise Parkway, Ravenna, OH 44266. Bohecker College is a small college located in Ravenna, Ohio. It is a private for-profit school with primarily 2-year programs. It has 448 students and an admission rate of 95%. Bohecker College has an associate's degree program in Marketing/Marketing Management which graduated eight students in 2008.

Notre Dame College - Cleveland, OH

Notre Dame College, 4545 College Rd, Cleveland, OH 44121-4293. Notre Dame College is a small college located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,599 students and an admission rate of 40%. Notre Dame College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 2 students in 2008.

Lakeland Community College - Kirtland, OH

Lakeland Community College, 7700 Clocktower Dr, Kirtland, OH 44094-5198. Lakeland Community College is a medium sized college located in Kirtland, Ohio. It is a public school with primarily 2-year programs and has 8,924 students. Lakeland Community College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated two and four students respectively in 2008.

Lake Erie College - Painesville, OH

Lake Erie College, 391 W Washington St, Painesville, OH 44077-3389. Lake Erie College is a small college located in Painesville, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,059 students and an admission rate of 62%. Lake Erie College has a bachelor's degree program in Marketing/Marketing Management.

Kent State University Kent Campus - Kent, OH

Kent State University Kent Campus, , Kent, OH 44242-0001. Kent State University Kent Campus is a large university located in Kent, Ohio. It is a public school with primarily 4-year or above programs. It has 22,944 students and an admission rate of 80%. Kent State University Kent Campus has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 32 students in 2008.
  • Advertising, bachelor's degree which graduated 38 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and doctor's degree which graduated 192 and two students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Cleveland, Ohio

Cleveland, Ohio
Cleveland, Ohio photo by FlickreviewR

Cleveland is situated in Cuyahoga County, Ohio. It has a population of over 433,748, which has shrunk by 9.3% over the last ten years. The cost of living index in Cleveland, 81, is well below the national average. New single-family homes in Cleveland are valued at $94,100 on average, which is far less than the state average. In 2008, one hundred nine new homes were built in Cleveland, down from one hundred eighty-four the previous year.

The three big industries for women in Cleveland are health care, accommodation and food services, and educational services. For men, it is metal and metal products, construction, and accommodation and food services. The average travel time to work is about 26 minutes. More than 11.4% of Cleveland residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.8%, is lower than the state average.

The unemployment rate in Cleveland is 10.5%, which is greater than Ohio's average of 10.0%.

The percentage of Cleveland residents that are affiliated with a religious congregation, 57.8%, is more than both the national and state average. Hellenic Orthodox Church of the Annunciation, Abyssinia Baptist Church and Highland Christian Church are among the churches located in Cleveland. The largest religious groups are the Catholic Church, the United Methodist Church and the American Baptist Churches in the USA.

Cleveland is home to the Mastick Woods Golf Course and the Dock Number 32 as well as Shaker Square Historic District and Newton Avenue Historic District. Shopping malls in the area include Shaker-Moreland Shopping Center, Shaker Square Shopping Center and Clark West 30th Shopping Center. Visitors to Cleveland can choose from Hilton Garden Inn Cleveland Gateway, Airport Sheraton and Extended Stayamerica for temporary stays in the area.