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Career and Education Opportunities for Public Relations Specialists in Cleveland, Ohio

If you want to be a public relations specialist, the Cleveland, Ohio area offers many opportunities both for education and employment. There are currently 6,740 jobs for public relations specialists in Ohio and this is projected to grow by 11% to about 7,470 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $23 hourly or $49,580 per year on average in Ohio. Nationally they average about $24 per hour or $51,280 annually. Jobs in this field include: press agent, public affairs officer, and management analyst.

There are 103 schools of higher education in the Cleveland area, including eight within twenty-five miles of Cleveland where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Cleveland include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Akron Main Campus - Akron, OH

University of Akron Main Campus, 302 Buchtel Common, Akron, OH 44325-4702. University of Akron Main Campus is a large university located in Akron, Ohio. It is a public school with primarily 4-year or above programs and has 24,202 students. University of Akron Main Campus has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated two and ten students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 2 students in 2008.

John Carroll University - Cleveland, OH

John Carroll University, 20700 N Park Blvd, Cleveland, OH 44118-4581. John Carroll University is a small university located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,826 students and an admission rate of 80%. John Carroll University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Baldwin-Wallace College - Berea, OH

Baldwin-Wallace College, 275 Eastland Rd, Berea, OH 44017-2088. Baldwin-Wallace College is a small college located in Berea, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,374 students and an admission rate of 67%. Baldwin-Wallace College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, less than one year and bachelor's degree which graduated one and zero students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 3 students in 2008.

Ursuline College - Pepper Pike, OH

Ursuline College, 2550 Lander Rd, Pepper Pike, OH 44124. Ursuline College is a small college located in Pepper Pike, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,430 students and an admission rate of 43%. Ursuline College has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

Notre Dame College - Cleveland, OH

Notre Dame College, 4545 College Rd, Cleveland, OH 44121-4293. Notre Dame College is a small college located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,599 students and an admission rate of 40%. Notre Dame College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
  • Public Relations/Image Management, bachelor's degree.

Cleveland State University - Cleveland, OH

Cleveland State University, 2121 Euclid Avenue, Cleveland, OH 44115-2214. Cleveland State University is a large university located in Cleveland, Ohio. It is a public school with primarily 4-year or above programs. It has 15,010 students and an admission rate of 74%. Cleveland State University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated seven and thirteen students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 3 students in 2008.

Hiram College - Hiram, OH

Hiram College, Hinsdale Hall Third Floor, Hiram, OH 44234-0067. Hiram College is a small college located in Hiram, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,367 students and an admission rate of 75%. Hiram College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

Kent State University Kent Campus - Kent, OH

Kent State University Kent Campus, , Kent, OH 44242-0001. Kent State University Kent Campus is a large university located in Kent, Ohio. It is a public school with primarily 4-year or above programs. It has 22,944 students and an admission rate of 80%. Kent State University Kent Campus has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree, master's degree, and doctor's degree which graduated 166, three, and two students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 32 students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Cleveland, Ohio

Cleveland, Ohio
Cleveland, Ohio photo by FlickreviewR

Cleveland is situated in Cuyahoga County, Ohio. It has a population of over 433,748, which has shrunk by 9.3% over the last ten years. The cost of living index in Cleveland, 81, is well below the national average. New single-family homes in Cleveland are valued at $94,100 on average, which is far less than the state average. In 2008, one hundred nine new homes were built in Cleveland, down from one hundred eighty-four the previous year.

The three big industries for women in Cleveland are health care, accommodation and food services, and educational services. For men, it is metal and metal products, construction, and accommodation and food services. The average travel time to work is about 26 minutes. More than 11.4% of Cleveland residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.8%, is lower than the state average.

The unemployment rate in Cleveland is 10.5%, which is greater than Ohio's average of 10.0%.

The percentage of Cleveland residents that are affiliated with a religious congregation, 57.8%, is more than both the national and state average. Hellenic Orthodox Church of the Annunciation, Abyssinia Baptist Church and Highland Christian Church are among the churches located in Cleveland. The largest religious groups are the Catholic Church, the United Methodist Church and the American Baptist Churches in the USA.

Cleveland is home to the Mastick Woods Golf Course and the Dock Number 32 as well as Shaker Square Historic District and Newton Avenue Historic District. Shopping malls in the area include Shaker-Moreland Shopping Center, Shaker Square Shopping Center and Clark West 30th Shopping Center. Visitors to Cleveland can choose from Hilton Garden Inn Cleveland Gateway, Airport Sheraton and Extended Stayamerica for temporary stays in the area.