Career and Education Opportunities for Art Directors in Cleveland, Ohio
Many educational and employment opportunities exist for art directors in the Cleveland, Ohio area. Currently, 2,560 people work as art directors in Ohio. This is expected to grow by 5% to about 2,690 people by 2016. This is not quite as good as the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Income for art directors is about $36 per hour or $75,360 annually on average in Ohio. Nationally, their income is about $37 hourly or $76,980 annually. Compared with people working in the overall category of Art and Design, people working as art directors in Ohio earn more. They earn more than people working in the overall category of Art and Design nationally. People working as art directors can fill a number of jobs, such as: creative services manager, product designer, and presentation specialist.
There are 103 schools of higher education in the Cleveland area, including five within twenty-five miles of Cleveland where you can get a degree to start your career as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Cleveland include:
- Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
University of Akron Main Campus - Akron, OH
University of Akron Main Campus, 302 Buchtel Common, Akron, OH 44325-4702. University of Akron Main Campus is a large university located in Akron, Ohio. It is a public school with primarily 4-year or above programs and has 24,202 students. University of Akron Main Campus has a bachelor's degree program in Graphic Design which graduated thirty-seven students in 2008.
Notre Dame College - Cleveland, OH
Notre Dame College, 4545 College Rd, Cleveland, OH 44121-4293. Notre Dame College is a small college located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,599 students and an admission rate of 40%. Notre Dame College has a bachelor's degree program in Graphic Design which graduated one student in 2008.
Ursuline College - Pepper Pike, OH
Ursuline College, 2550 Lander Rd, Pepper Pike, OH 44124. Ursuline College is a small college located in Pepper Pike, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,430 students and an admission rate of 43%. Ursuline College has a bachelor's degree program in Graphic Design.
Cleveland Institute of Art - Cleveland, OH
Cleveland Institute of Art, 11141 East Blvd, Cleveland, OH 44106-1710. Cleveland Institute of Art is a small school located in Cleveland, Ohio. It is a private not-for-profit school with primarily 4-year or above programs. It has 503 students and an admission rate of 87%. Cleveland Institute of Art has 2 areas of study related to Art Director. They are:
- Graphic Design, bachelor's degree which graduated 3 students in 2008.
- Intermedia/Multimedia, bachelor's degree which graduated 14 students in 2008.
Lakeland Community College - Kirtland, OH
Lakeland Community College, 7700 Clocktower Dr, Kirtland, OH 44094-5198. Lakeland Community College is a medium sized college located in Kirtland, Ohio. It is a public school with primarily 2-year programs and has 8,924 students. Lakeland Community College has a one to two year program in Intermedia/Multimedia.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Cleveland, Ohio
Cleveland is situated in Cuyahoga County, Ohio. It has a population of over 433,748, which has shrunk by 9.3% over the last ten years. The cost of living index in Cleveland, 81, is well below the national average. New single-family homes in Cleveland are valued at $94,100 on average, which is far less than the state average. In 2008, one hundred nine new homes were built in Cleveland, down from one hundred eighty-four the previous year.
The three big industries for women in Cleveland are health care, accommodation and food services, and educational services. For men, it is metal and metal products, construction, and accommodation and food services. The average travel time to work is about 26 minutes. More than 11.4% of Cleveland residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.8%, is lower than the state average.
The unemployment rate in Cleveland is 10.5%, which is greater than Ohio's average of 10.0%.
The percentage of Cleveland residents that are affiliated with a religious congregation, 57.8%, is more than both the national and state average. Hellenic Orthodox Church of the Annunciation, Abyssinia Baptist Church and Highland Christian Church are among the churches located in Cleveland. The largest religious groups are the Catholic Church, the United Methodist Church and the American Baptist Churches in the USA.
Cleveland is home to the Mastick Woods Golf Course and the Dock Number 32 as well as Shaker Square Historic District and Newton Avenue Historic District. Shopping malls in the area include Shaker-Moreland Shopping Center, Shaker Square Shopping Center and Clark West 30th Shopping Center. Visitors to Cleveland can choose from Hilton Garden Inn Cleveland Gateway, Airport Sheraton and Extended Stayamerica for temporary stays in the area.