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Career and Education Opportunities for Public Relations Specialists in Fargo, North Dakota

Fargo, North Dakota provides a wide variety of opportunities, both career and educational, for public relations specialists. There are currently 640 working public relations specialists in North Dakota; this should grow by 14% to 720 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $19 per hour or $40,580 annually on average in North Dakota and about $24 per hour or $51,280 annually on average nationally. Public relations specialists work in a variety of jobs, including: political advisor, speech writer, and marketing specialist.

There are eight schools of higher education in the Fargo area, including two within twenty-five miles of Fargo where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Fargo include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

North Dakota State University-Main Campus - Fargo, ND

North Dakota State University-Main Campus, 1301 12th Avenue North, Fargo, ND 58108-6050. North Dakota State University-Main Campus is a large university located in Fargo, North Dakota. It is a public school with primarily 4-year or above programs. It has 13,229 students and an admission rate of 80%. North Dakota State University-Main Campus has 3 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, doctor's degree which graduated 8 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Health Communication, bachelor's degree which graduated 1 student in 2008.

Concordia College at Moorhead - Moorhead, MN

Concordia College at Moorhead, 901 S 8th St, Moorhead, MN 56562. Concordia College at Moorhead is a small college located in Moorhead, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,823 students and an admission rate of 78%. Concordia College at Moorhead has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 20 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 8 students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyists

Phone: (701) 328-2900
Website: ND Secretary of State Alvin A. Jaeger, Secretary of State

LOCATION INFORMATION: Fargo, North Dakota

Fargo, North Dakota
Fargo, North Dakota photo by Unimatic1140

Fargo is located in Cass County, North Dakota. It has a population of over 93,531, which has grown by 3.2% in the past ten years. The cost of living index in Fargo, 83, is well below the national average. New single-family homes in Fargo are priced at $139,800 on average, which is well below the state average. In 2008, four hundred four new homes were constructed in Fargo, down from four hundred forty-seven the previous year.

The top three industries for women in Fargo are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and educational services. The average commute to work is about 15 minutes. More than 34.4% of Fargo residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.

The unemployment rate in Fargo is 3.5%, which is greater than North Dakota's average of 3.2%.

The percentage of Fargo residents that are affiliated with a religious congregation, 56.8%, is more than the national average but less than the state average. The most common religious groups are the Evangelical Lutheran Church in America, the Catholic Church and the United Methodist Church.

Fargo is home to the Elm Tree Square and the Market Square as well as Roosevelt Playground and Oak Grove Park. Shopping malls in the area include Valley North Mall, Northport Mall and West Acres Shopping Center. Visitors to Fargo can choose from Rodeway Inn Fargo, Wingate Inn and Sleep Inn Fargo for temporary stays in the area.