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Career and Education Opportunities for Public Relations Managers in Bismarck, North Dakota

If you want to be a public relations manager, the Bismarck, North Dakota area offers many opportunities both for education and employment. About 170 people are currently employed as public relations managers in North Dakota. By 2016, this is expected to grow by 10% to about 190 people employed. This is not quite as good as the national trend for public relations managers, which sees this job pool growing by about 12.9% over the next eight years. Public relations managers generally plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

The income of a public relations manager is about $30 hourly or $63,450 annually on average in North Dakota. In the U.S. as a whole, their income is about $43 per hour or $89,430 per year on average. Public relations managers earn less than people working in the category of Marketing and Advertising generally in North Dakota and less than people in the Marketing and Advertising category nationally. Jobs in this field include: marketing director, publicity manager, and public information relations manager.

There are six schools of higher education in the Bismarck area, including one within twenty-five miles of Bismarck where you can get a degree to start your career as a public relations manager. Given that the most common education level for public relations managers is a Bachelor's degree, you can expect to spend about four years studying to be a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in Bismarck include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

University of Mary - Bismarck, ND

University of Mary, 7500 University Dr, Bismarck, ND 58504. University of Mary is a small university located in Bismarck, North Dakota. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,851 students and an admission rate of 81%. University of Mary has a bachelor's degree program in Public Relations/Image Management which graduated two students in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: Bismarck, North Dakota

Bismarck, North Dakota
Bismarck, North Dakota photo by Bobak

Bismarck is situated in Burleigh County, North Dakota. It has a population of over 60,389, which has grown by 8.7% in the past ten years. The cost of living index in Bismarck, 81, is well below the national average. New single-family homes in Bismarck are valued at $168,700 on average, which is below the state average. In 2008, two hundred fifty-nine new homes were built in Bismarck, down from two hundred seventy the previous year.

The top three industries for women in Bismarck are health care, educational services, and public administration. For men, it is construction, public administration, and health care. The average commute to work is about 14 minutes. More than 29.4% of Bismarck residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.7%, is higher than the state average.

The unemployment rate in Bismarck is 2.7%, which is less than North Dakota's average of 3.2%. About 8.4% of Bismarck's residents are below the poverty line, which is better than the state average.

The percentage of Bismarck residents that are affiliated with a religious congregation, 77.8%, is more than both the national and state average. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Bismarck is home to Pioneer Park and Riverside Park. Shopping malls in the area include Kirkwood Plaza Shopping Center, Northbrook Shopping Center and Gateway Mall. Visitors to Bismarck can choose from Americinn Lodge & Suites, Super 8 of Bismarck and Ramada Inn for temporary stays in the area.