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Career and Education Opportunities for Advertising Managers in Bismarck, North Dakota

Advertising manager career and educational opportunities abound in Bismarck, North Dakota. There are currently 130 working advertising managers in North Dakota; this should grow by 10% to 140 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The average wage in the general category of Marketing and Advertising jobs is $32 per hour or $67,455 per year in North Dakota, and an average of $45 per hour or $92,743 per year nationwide. People working as advertising managers can fill a number of jobs, such as: advertising director, brand manager, and marketing director.

There are six schools of higher education in the Bismarck area, including one within twenty-five miles of Bismarck where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Bismarck include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Mary - Bismarck, ND

University of Mary, 7500 University Dr, Bismarck, ND 58504. University of Mary is a small university located in Bismarck, North Dakota. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,851 students and an admission rate of 81%. University of Mary has a bachelor's degree program in Public Relations/Image Management which graduated two students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Bismarck, North Dakota

Bismarck, North Dakota
Bismarck, North Dakota photo by Bobak

Bismarck is situated in Burleigh County, North Dakota. It has a population of over 60,389, which has grown by 8.7% in the past ten years. The cost of living index in Bismarck, 81, is well below the national average. New single-family homes in Bismarck are valued at $168,700 on average, which is below the state average. In 2008, two hundred fifty-nine new homes were built in Bismarck, down from two hundred seventy the previous year.

The top three industries for women in Bismarck are health care, educational services, and public administration. For men, it is construction, public administration, and health care. The average commute to work is about 14 minutes. More than 29.4% of Bismarck residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.7%, is higher than the state average.

The unemployment rate in Bismarck is 2.7%, which is less than North Dakota's average of 3.2%. About 8.4% of Bismarck's residents are below the poverty line, which is better than the state average.

The percentage of Bismarck residents that are affiliated with a religious congregation, 77.8%, is more than both the national and state average. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Bismarck is home to Pioneer Park and Riverside Park. Shopping malls in the area include Kirkwood Plaza Shopping Center, Northbrook Shopping Center and Gateway Mall. Visitors to Bismarck can choose from Americinn Lodge & Suites, Super 8 of Bismarck and Ramada Inn for temporary stays in the area.