Marketing and Advertising: Career and Education Opportunities in Winston-Salem, North Carolina
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Winston-Salem is situated in Forsyth County, North Carolina. It has a population of over 217,600, which has grown by 17.1% in the past ten years. The cost of living index in Winston-Salem, 83, is well below the national average. New single-family homes in Winston-Salem cost $76,600 on average, which is far less than the state average. In 2008, 1,032 new homes were built in Winston-Salem, down from 1,706 the previous year.
The top three industries for women in Winston-Salem are health care, educational services, and finance and insurance. For men, it is construction, health care, and accommodation and food services. The average travel time to work is about 20 minutes. More than 30.3% of Winston-Salem residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.0%, is higher than the state average.
The unemployment rate in Winston-Salem is 9.0%, which is less than North Carolina's average of 10.6%.
The percentage of Winston-Salem residents that are affiliated with a religious congregation, 50.4%, is more than both the national and state average. Wachovia Arbor Church, Mount Zion Church and Hope Church are all churches located in Winston-Salem. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Moravian Church in America.
Winston-Salem is home to the Stafford Center and the Dixie Classics Fairgrounds as well as Forest Park and Mineral Springs Park. Shopping centers in the area include College Plaza Shopping Center, College Village Shopping Center and Club Haven Shopping Center.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.