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Career and Education Opportunities for Market Research Analysts in Winston-Salem, North Carolina

There is a wide variety of career and education opportunities for market research analysts in the Winston-Salem, North Carolina area. There are currently 4,360 jobs for market research analysts in North Carolina and this is projected to grow by 15% to about 5,030 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $27 hourly or $57,220 per year on average in North Carolina. Nationally, their income is about $29 hourly or $61,070 yearly. Compared with people working in the overall category of Social Sciences, people working as market research analysts in North Carolina earn more. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: client service and consulting manager, technical marketing consultant, and project manager.

There are five schools within twenty-five miles of Winston-Salem where you can study to be a market research analyst, among eighteen schools of higher education total in the Winston-Salem area. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Winston-Salem include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

High Point University - High Point, NC

High Point University, 833 Montlieu Ave, High Point, NC 27262-3598. High Point University is a small university located in High Point, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,384 students and an admission rate of 74%. High Point University has a bachelor's degree and a master's degree program in Business/Managerial Economics which graduated 111 and twenty-six students respectively in 2008.

Wake Forest University - Winston Salem, NC

Wake Forest University, 1834 Wake Forest Road, Winston Salem, NC 27106. Wake Forest University is a medium sized university located in Winston Salem, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,862 students and an admission rate of 38%. Wake Forest University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 15 students in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 16 students in 2008.

Winston-Salem State University - Winston-Salem, NC

Winston-Salem State University, 601 Martin Luther King Jr Dr, Winston-Salem, NC 27110-0001. Winston-Salem State University is a medium sized university located in Winston-Salem, North Carolina. It is a public school with primarily 4-year or above programs. It has 6,444 students and an admission rate of 68%. Winston-Salem State University has a bachelor's degree program in Economics which graduated two students in 2008.

North Carolina A & T State University - Greensboro, NC

North Carolina A & T State University, 1601 E Market St, Greensboro, NC 27411. North Carolina A & T State University is a large university located in Greensboro, North Carolina. It is a public school with primarily 4-year or above programs. It has 10,148 students and an admission rate of 56%. North Carolina A & T State University has a bachelor's degree program in Economics which graduated five students in 2008.

Salem College - Winston Salem, NC

Salem College, 601 S Church St, Winston Salem, NC 27101. Salem College is a small college located in Winston Salem, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 960 students and an admission rate of 59%. Salem College has a bachelor's degree program in Economics which graduated one student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Winston-Salem, North Carolina

Winston-Salem, North Carolina
Winston-Salem, North Carolina photo by File Upload Bot

Winston-Salem is situated in Forsyth County, North Carolina. It has a population of over 217,600, which has grown by 17.1% in the past ten years. The cost of living index in Winston-Salem, 83, is well below the national average. New single-family homes in Winston-Salem cost $76,600 on average, which is far less than the state average. In 2008, 1,032 new homes were built in Winston-Salem, down from 1,706 the previous year.

The top three industries for women in Winston-Salem are health care, educational services, and finance and insurance. For men, it is construction, health care, and accommodation and food services. The average travel time to work is about 20 minutes. More than 30.3% of Winston-Salem residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.0%, is higher than the state average.

The unemployment rate in Winston-Salem is 9.0%, which is less than North Carolina's average of 10.6%.

The percentage of Winston-Salem residents that are affiliated with a religious congregation, 50.4%, is more than both the national and state average. Wachovia Arbor Church, Mount Zion Church and Hope Church are all churches located in Winston-Salem. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Moravian Church in America.

Winston-Salem is home to the Stafford Center and the Dixie Classics Fairgrounds as well as Forest Park and Mineral Springs Park. Shopping centers in the area include College Plaza Shopping Center, College Village Shopping Center and Club Haven Shopping Center.