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Career and Education Opportunities for Public Relations Specialists in Winston-Salem, North Carolina

For those living in the Winston-Salem, North Carolina area, there are many career and education opportunities for public relations specialists. There are currently 4,640 working public relations specialists in North Carolina; this should grow by 21% to 5,610 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $21 hourly or $45,210 annually on average in North Carolina. Nationally, their income is about $24 per hour or $51,280 yearly. Public relations specialists work in a variety of jobs, including: management analyst, speech writer, and music publicist.

The Winston-Salem area is home to eighteen schools of higher education, including three within twenty-five miles of Winston-Salem where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Winston-Salem include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Wake Forest University - Winston Salem, NC

Wake Forest University, 1834 Wake Forest Road, Winston Salem, NC 27106. Wake Forest University is a medium sized university located in Winston Salem, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,862 students and an admission rate of 38%. Wake Forest University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nine and nine students respectively in 2008.

North Carolina A & T State University - Greensboro, NC

North Carolina A & T State University, 1601 E Market St, Greensboro, NC 27411. North Carolina A & T State University is a large university located in Greensboro, North Carolina. It is a public school with primarily 4-year or above programs. It has 10,148 students and an admission rate of 56%. North Carolina A & T State University has a bachelor's degree program in Public Relations/Image Management.

Salem College - Winston Salem, NC

Salem College, 601 S Church St, Winston Salem, NC 27101. Salem College is a small college located in Winston Salem, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 960 students and an admission rate of 59%. Salem College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyist

Licensing agency: NC Department of the Secretary of State
Address: Lobbyist Registration, Post Office Box 29622, Raleigh, NC 27626-0622

Phone: (919) 807-2156
Website: NC Department of the Secretary of State Lobbyist Registration

LOCATION INFORMATION: Winston-Salem, North Carolina

Winston-Salem, North Carolina
Winston-Salem, North Carolina photo by File Upload Bot

Winston-Salem is situated in Forsyth County, North Carolina. It has a population of over 217,600, which has grown by 17.1% in the past ten years. The cost of living index in Winston-Salem, 83, is well below the national average. New single-family homes in Winston-Salem cost $76,600 on average, which is far less than the state average. In 2008, 1,032 new homes were built in Winston-Salem, down from 1,706 the previous year.

The top three industries for women in Winston-Salem are health care, educational services, and finance and insurance. For men, it is construction, health care, and accommodation and food services. The average travel time to work is about 20 minutes. More than 30.3% of Winston-Salem residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.0%, is higher than the state average.

The unemployment rate in Winston-Salem is 9.0%, which is less than North Carolina's average of 10.6%.

The percentage of Winston-Salem residents that are affiliated with a religious congregation, 50.4%, is more than both the national and state average. Wachovia Arbor Church, Mount Zion Church and Hope Church are all churches located in Winston-Salem. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Moravian Church in America.

Winston-Salem is home to the Stafford Center and the Dixie Classics Fairgrounds as well as Forest Park and Mineral Springs Park. Shopping centers in the area include College Plaza Shopping Center, College Village Shopping Center and Club Haven Shopping Center.