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Career and Education Opportunities for Marketing Managers in Raleigh, North Carolina

Marketing managers can find both educational opportunities and jobs in the Raleigh, North Carolina area. Currently, 4,050 people work as marketing managers in North Carolina. This is expected to grow by 16% to 4,680 people by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $51 hourly or $107,290 annually on average in North Carolina and about $52 per hour or $108,580 annually on average nationally. Marketing managers earn more than people working in the category of Marketing and Advertising generally in North Carolina and more than people in the Marketing and Advertising category nationally. Jobs in this field include: commercial lines manager, commercial marketing specialist, and community relations director.

There are four schools within twenty-five miles of Raleigh where you can study to be a marketing manager, among twenty-nine schools of higher education total in the Raleigh area. The most common level of education for marketing managers is a Bachelor's degree. It will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Raleigh include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Central Carolina Community College - Sanford, NC

Central Carolina Community College, 1105 Kelly Dr, Sanford, NC 27330-9840. Central Carolina Community College is a small college located in Sanford, North Carolina. It is a public school with primarily 2-year programs and has 4,753 students. Central Carolina Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated one and zero students respectively in 2008.

Wayne Community College - Goldsboro, NC

Wayne Community College, 3000 Wayne Memorial Dr, Goldsboro, NC 27533-8002. Wayne Community College is a small college located in Goldsboro, North Carolina. It is a public school with primarily 2-year programs and has 3,376 students. Wayne Community College has an associate's degree program in Marketing/Marketing Management which graduated three students in 2008.

Saint Augustines College - Raleigh, NC

Saint Augustines College, 1315 Oakwood Avenue, Raleigh, NC 27610-2298. Saint Augustines College is a small college located in Raleigh, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,432 students and an admission rate of 44%. Saint Augustines College has a bachelor's degree program in International Marketing which graduated two students in 2008.

Meredith College - Raleigh, NC

Meredith College, 3800 Hillsborough St, Raleigh, NC 27607-5298. Meredith College is a small college located in Raleigh, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,250 students and an admission rate of 69%. Meredith College has a bachelor's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Raleigh, North Carolina

Raleigh, North Carolina
Raleigh, North Carolina photo by Jmturner

Raleigh is located in Wake County, North Carolina. It has a population of over 392,552, which has grown by 42.2% over the last ten years. The cost of living index in Raleigh, 88, is well below the national average. New single-family homes in Raleigh are valued at $217,600 on average, which is far greater than the state average. In 2008, 1,685 new homes were built in Raleigh, down from 3,224 the previous year.

The top three industries for women in Raleigh are educational services, health care, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 44.9% of Raleigh residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.4%, is higher than the state average.

The unemployment rate in Raleigh is 7.2%, which is less than North Carolina's average of 10.6%.

The percentage of Raleigh residents that are affiliated with a religious congregation, 43.8%, is less than both the national and state average. Highland Church, Hillcrest Church and Wake Chapel are all churches located in Raleigh. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Raleigh is home to the North Ridge Country Club and the Pamlico Junction as well as Carl Alwin Schenck Memorial Forest and Rothgeb Park. Visitors to Raleigh can choose from Hampton Inn - Capital Blvd. North, Best Western Raleigh Inn and Diamond Hospitality Inc for temporary stays in the area.