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Career and Education Opportunities for Market Survey Representatives in Raleigh, North Carolina

Many educational and employment opportunities exist for market survey representatives in the Raleigh, North Carolina area. Currently, 540 people work as market survey representatives in North Carolina. This is expected to grow 26% to about 680 people by 2016. This is not quite as good as the national trend for market survey representatives, which sees this job pool growing by about 30.4% over the next eight years. In general, market survey representatives design or conduct surveys.

Market survey representatives earn about $20 per hour or $41,950 per year on average in North Carolina and about $17 per hour or $36,220 annually on average nationally. Market survey representatives earn less than people working in the category of Social Sciences generally in North Carolina and less than people in the Social Sciences category nationally. People working as market survey representatives can fill a number of jobs, such as: telephone interviewer, recruiter, and consultant.

The Raleigh area is home to twenty-nine schools of higher education, including five within twenty-five miles of Raleigh where you can get a degree as a market survey representative. Market survey representatives usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market survey representative if you already have a high school diploma.

CAREER DESCRIPTION: Market Survey Representative

Market Survey Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market survey representatives design or conduct surveys. They also may supervise interviewers who conduct the survey in person or over the telephone.

Market survey representatives collaborate with other researchers in the planning and evaluation of surveys. They also ready and present summaries and analyses of survey data and fact sheets that describe survey techniques and results. Equally important, market survey representatives have to analyze data from surveys or case studies, using statistical software. They are often called upon to monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations. They are expected to conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls and file reviews. Finally, market survey representatives confer with clients to pinpoint survey needs and specific requirements.

Every day, market survey representatives are expected to be able to articulate ideas and problems. They need to write clearly and communicate well. It is also important that they read and understand documents and reports.

It is important for market survey representatives to decide on and specify specifics of survey projects, including sources of data, procedures to be used, and the layout of survey instruments and materials. They are often called upon to support and direct operations for single or multiple surveys. They also direct updates and changes in survey implementation and methods. They are sometimes expected to hire and train recruiters and data collectors. Somewhat less frequently, market survey representatives are also expected to write training manuals to be used by survey interviewers.

and produce documentation of data collection methods and decisions pertaining to sample statistical weighting. And finally, they sometimes have to write training manuals to be used by survey interviewers.

Like many other jobs, market survey representatives must be thorough and dependable and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Raleigh include:

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  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Research Analyst. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Survey Representative Training

Campbell University Inc - Buies Creek, NC

Campbell University Inc, 450 Leslie Campbell Ave, Buies Creek, NC 27506. Campbell University Inc is a medium sized university located in Buies Creek, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,075 students and an admission rate of 60%. Campbell University Inc has a bachelor's degree program in Economics which graduated three students in 2008.

University of North Carolina at Chapel Hill - Chapel Hill, NC

University of North Carolina at Chapel Hill, 103 South Bldg Cb 9100, Chapel Hill, NC 27599. University of North Carolina at Chapel Hill is a large university located in Chapel Hill, North Carolina. It is a public school with primarily 4-year or above programs. It has 28,567 students and an admission rate of 35%. University of North Carolina at Chapel Hill has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated seventy-eight, eight, and seventeen students respectively in 2008.

Duke University - Durham, NC

Duke University, 103 Allen Bldg, Durham, NC 27708. Duke University is a large university located in Durham, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 13,871 students and an admission rate of 23%. Duke University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated forty-five, fifty-two, and eleven students respectively in 2008.

Meredith College - Raleigh, NC

Meredith College, 3800 Hillsborough St, Raleigh, NC 27607-5298. Meredith College is a small college located in Raleigh, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,250 students and an admission rate of 69%. Meredith College has 2 areas of study related to Market Survey Representative. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

North Carolina State University at Raleigh - Raleigh, NC

North Carolina State University at Raleigh, 2101 Hillsborough Street, Raleigh, NC 27695-7001. North Carolina State University at Raleigh is a large university located in Raleigh, North Carolina. It is a public school with primarily 4-year or above programs. It has 32,871 students and an admission rate of 60%. North Carolina State University at Raleigh has 2 areas of study related to Market Survey Representative. They are:

  • Economics, master's degree and doctor's degree which graduated thirty-eight and six students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 7 students in 2008.

CERTIFICATIONS

Certified Forensic Interviewer: The objective of this certification program is to create comprehensive, universally accepted professional standards combined with an objective measure of an interviewer's knowledge of those standards.

For more information, see the Center for Interviewer Standards and Assessment Ltd. website.

LOCATION INFORMATION: Raleigh, North Carolina

Raleigh, North Carolina
Raleigh, North Carolina photo by Jmturner

Raleigh is located in Wake County, North Carolina. It has a population of over 392,552, which has grown by 42.2% over the last ten years. The cost of living index in Raleigh, 88, is well below the national average. New single-family homes in Raleigh are valued at $217,600 on average, which is far greater than the state average. In 2008, 1,685 new homes were built in Raleigh, down from 3,224 the previous year.

The top three industries for women in Raleigh are educational services, health care, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 44.9% of Raleigh residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.4%, is higher than the state average.

The unemployment rate in Raleigh is 7.2%, which is less than North Carolina's average of 10.6%.

The percentage of Raleigh residents that are affiliated with a religious congregation, 43.8%, is less than both the national and state average. Highland Church, Hillcrest Church and Wake Chapel are all churches located in Raleigh. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Raleigh is home to the North Ridge Country Club and the Pamlico Junction as well as Carl Alwin Schenck Memorial Forest and Rothgeb Park. Visitors to Raleigh can choose from Hampton Inn - Capital Blvd. North, Best Western Raleigh Inn and Diamond Hospitality Inc for temporary stays in the area.