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Career and Education Opportunities for Marketing Managers in North Carolina

North Carolina has a population of 9,380,884, which has grown by 16.54% in the last 10 years. Nicknamed the "Tar Heel State," its capital is Raleigh, though its biggest city is Charlotte.

There are currently 4,050 working marketing managers in North Carolina; this should grow 16% to 4,680 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $51 per hour or $107,290 annually on average in North Carolina. Nationally, their income is about $52 per hour or $108,580 per year. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in North Carolina and better than general Marketing and Advertising category earnings nationally. Jobs in this field include: channel manager, marketing sales supervisor, and director of sales and marketing.

In 2008, there were a total of 5,497,808 jobs in North Carolina. The average annual income was $35,249 in 2008, up from $34,865 the preceding year. The unemployment rate in North Carolina was 10.6% in 2009, which has grown by 4.4% since the previous year. Approximately 22.5% of North Carolina residents have college degrees, which is lower than the national average.

The top industries in North Carolina include beverage product manufacturing, tobacco manufacturing, and pharmaceutical preparation manufacturing. Notable tourist destinations include the Mint Museum Shops, the Discovery Place & the Charlotteservr IMX DME Thtre, and the Levine Museum of the New South.

CITIES WITH Marketing Manager OPPORTUNITIES IN North Carolina


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in North Carolina include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: North Carolina

North Carolina
North Carolina photo by Jan van der Crabben

North Carolina has a population of 9,380,884, which has grown by 16.54% over the past 10 years. Nicknamed the "Tar Heel State," its capital is Raleigh, though its most populous city is Charlotte. In 2008, there were a total of 5,497,808 jobs in North Carolina. The average annual income was $35,249 in 2008, up from $34,865 the preceding year. The unemployment rate in North Carolina was 10.6% in 2009, which has grown by 4.4% since the previous year. Approximately 22.5% of North Carolina residents have college degrees, which is lower than the national average.

The top industries in North Carolina include beverage product manufacturing, tobacco manufacturing, and pharmaceutical preparation manufacturing. Notable tourist destinations include the Mint Hill Country Doctors Museum, the Levine Museum of the New South, and the McGill Rose Garden.