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Career and Education Opportunities for Advertising Managers in North Carolina

North Carolina has a population of 9,380,884, which has grown by 16.54% in the last 10 years. Nicknamed the "Tar Heel State," its capital is Raleigh, though its most populous city is Charlotte.

There are currently 910 working advertising managers in North Carolina; this should grow 14% to 1,040 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $37 hourly or $77,320 per year on average in North Carolina and about $38 hourly or $80,220 per year on average nationally. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in North Carolina earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: brand manager, classified advertising manager, and art director.

In 2008, there were a total of 5,497,808 jobs in North Carolina. The average annual income was $35,249 in 2008, up from $34,865 the previous year. The unemployment rate in North Carolina was 10.6% in 2009, which has grown by 4.4% since the previous year. About 22.5% of North Carolina residents have college degrees, which is lower than the national average.

The top industries in North Carolina include beverage product manufacturing, tobacco manufacturing, and pharmaceutical preparation manufacturing. Notable tourist attractions include the Hezekiah Alexander Homesite, the City, and the Carolinas Aviation Museum.

CITIES WITH Advertising Manager OPPORTUNITIES IN North Carolina


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in North Carolina include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: North Carolina

North Carolina
North Carolina photo by Jan van der Crabben

North Carolina has a population of 9,380,884, which has grown by 16.54% over the past 10 years. Nicknamed the "Tar Heel State," its capital is Raleigh, though its most populous city is Charlotte. In 2008, there were a total of 5,497,808 jobs in North Carolina. The average annual income was $35,249 in 2008, up from $34,865 the preceding year. The unemployment rate in North Carolina was 10.6% in 2009, which has grown by 4.4% since the previous year. Approximately 22.5% of North Carolina residents have college degrees, which is lower than the national average.

The top industries in North Carolina include beverage product manufacturing, tobacco manufacturing, and pharmaceutical preparation manufacturing. Notable tourist destinations include the Mint Hill Country Doctors Museum, the Levine Museum of the New South, and the McGill Rose Garden.