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Career and Education Opportunities for Advertising Managers in High Point, North Carolina

Advertising managers can find both educational opportunities and jobs in the High Point, North Carolina area. About 910 people are currently employed as advertising managers in North Carolina. By 2016, this is expected to grow by 14% to 1,040 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $37 per hour or $77,320 yearly on average in North Carolina and about $38 per hour or $80,220 yearly on average nationally. Advertising managers earn less than people working in the category of Marketing and Advertising generally in North Carolina and less than people in the Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: art director, campaign director, and promotions executive producer .

There are five schools within twenty-five miles of High Point where you can study to be an advertising manager, among twenty-nine schools of higher education total in the High Point area. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in High Point include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Winston-Salem State University - Winston-Salem, NC

Winston-Salem State University, 601 Martin Luther King Jr Dr, Winston-Salem, NC 27110-0001. Winston-Salem State University is a medium sized university located in Winston-Salem, North Carolina. It is a public school with primarily 4-year or above programs. It has 6,444 students and an admission rate of 68%. Winston-Salem State University has a bachelor's degree program in Marketing/Marketing Management.

High Point University - High Point, NC

High Point University, 833 Montlieu Ave, High Point, NC 27262-3598. High Point University is a small university located in High Point, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,384 students and an admission rate of 74%. High Point University has a bachelor's degree program in Marketing/Marketing Management which graduated eight students in 2008.

Rowan-Cabarrus Community College - Salisbury, NC

Rowan-Cabarrus Community College, 1333 Jake Alexander Blvd, Salisbury, NC 28146-1595. Rowan-Cabarrus Community College is a medium sized college located in Salisbury, North Carolina. It is a public school with primarily 2-year programs and has 5,876 students. Rowan-Cabarrus Community College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated six, one, and nineteen students respectively in 2008.

North Carolina A & T State University - Greensboro, NC

North Carolina A & T State University, 1601 E Market St, Greensboro, NC 27411. North Carolina A & T State University is a large university located in Greensboro, North Carolina. It is a public school with primarily 4-year or above programs. It has 10,148 students and an admission rate of 56%. North Carolina A & T State University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 45 students in 2008.

Catawba College - Salisbury, NC

Catawba College, 2300 W Innes St, Salisbury, NC 28144. Catawba College is a small college located in Salisbury, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,261 students and an admission rate of 61%. Catawba College has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: High Point, North Carolina

High Point, North Carolina
High Point, North Carolina photo by Yassie

High Point is located in Guilford County, North Carolina. It has a population of over 101,835, which has grown by 18.6% over the last ten years. The cost of living index in High Point, 83, is well below the national average. New single-family homes in High Point cost $189,700 on average, which is well above the state average. In 2008, two hundred ninety new homes were constructed in High Point, down from four hundred eighty-nine the previous year.

The three most popular industries for women in High Point are health care, educational services, and finance and insurance. For men, it is furniture and related product manufacturing, construction, and accommodation and food services. The average commute to work is about 20 minutes. More than 25.5% of High Point residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.

The unemployment rate in High Point is 11.0%, which is greater than North Carolina's average of 10.6%.

The percentage of High Point residents that are affiliated with a religious congregation, 46.7%, is less than the national average but more than the state average. Hickory Chapel, Mount Carmel Church and Conrad Memorial Church are among the churches located in High Point. The most prominent religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

High Point is home to the Emerywood Country Club and the Uwharrie Council Camp as well as Washington Terrace Park and Armstrong Park. Visitors to High Point can choose from Brookline Furniture CO, Hampton Inn High Point and Fairfield Inn and Stes High Point/Archdl for temporary stays in the area.