Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Market Research Analysts in High Point, North Carolina

For those living in the High Point, North Carolina area, there are many career and education opportunities for market research analysts. There are currently 4,360 working market research analysts in North Carolina; this should grow by 15% to about 5,030 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $27 per hour or $57,220 yearly on average in North Carolina. Nationally, their income is about $29 per hour or $61,070 per year. Market research analysts earn more than people working in the category of Social Sciences generally in North Carolina and less than people in the Social Sciences category nationally. Jobs in this field include: product marketing manager, program strategist, and marketing associate.

There are eight schools within twenty-five miles of High Point where you can study to be a market research analyst, among twenty-nine schools of higher education total in the High Point area. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in High Point include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Greensboro College - Greensboro, NC

Greensboro College, 815 W Market St, Greensboro, NC 27401-1875. Greensboro College is a small college located in Greensboro, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,310 students and an admission rate of 64%. Greensboro College has a bachelor's degree program in Business/Managerial Economics which graduated thirty-nine students in 2008.

High Point University - High Point, NC

High Point University, 833 Montlieu Ave, High Point, NC 27262-3598. High Point University is a small university located in High Point, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,384 students and an admission rate of 74%. High Point University has a bachelor's degree and a master's degree program in Business/Managerial Economics which graduated 111 and twenty-six students respectively in 2008.

Wake Forest University - Winston Salem, NC

Wake Forest University, 1834 Wake Forest Road, Winston Salem, NC 27106. Wake Forest University is a medium sized university located in Winston Salem, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,862 students and an admission rate of 38%. Wake Forest University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 15 students in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 16 students in 2008.

University of North Carolina at Greensboro - Greensboro, NC

University of North Carolina at Greensboro, 1000 Spring Garden St, Greensboro, NC 27402-6170. University of North Carolina at Greensboro is a large university located in Greensboro, North Carolina. It is a public school with primarily 4-year or above programs. It has 19,768 students and an admission rate of 71%. University of North Carolina at Greensboro has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree, master's degree, and doctor's degree which graduated seven, eighteen, and zero students respectively in 2008.

Guilford College - Greensboro, NC

Guilford College, 5800 W Friendly Ave, Greensboro, NC 27410-4108. Guilford College is a small college located in Greensboro, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,641 students and an admission rate of 60%. Guilford College has a bachelor's degree program in Economics which graduated one student in 2008.

Salem College - Winston Salem, NC

Salem College, 601 S Church St, Winston Salem, NC 27101. Salem College is a small college located in Winston Salem, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 960 students and an admission rate of 59%. Salem College has a bachelor's degree program in Economics which graduated one student in 2008.

North Carolina A & T State University - Greensboro, NC

North Carolina A & T State University, 1601 E Market St, Greensboro, NC 27411. North Carolina A & T State University is a large university located in Greensboro, North Carolina. It is a public school with primarily 4-year or above programs. It has 10,148 students and an admission rate of 56%. North Carolina A & T State University has a bachelor's degree program in Economics which graduated five students in 2008.

Winston-Salem State University - Winston-Salem, NC

Winston-Salem State University, 601 Martin Luther King Jr Dr, Winston-Salem, NC 27110-0001. Winston-Salem State University is a medium sized university located in Winston-Salem, North Carolina. It is a public school with primarily 4-year or above programs. It has 6,444 students and an admission rate of 68%. Winston-Salem State University has a bachelor's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: High Point, North Carolina

High Point, North Carolina
High Point, North Carolina photo by Yassie

High Point is located in Guilford County, North Carolina. It has a population of over 101,835, which has grown by 18.6% over the last ten years. The cost of living index in High Point, 83, is well below the national average. New single-family homes in High Point cost $189,700 on average, which is well above the state average. In 2008, two hundred ninety new homes were constructed in High Point, down from four hundred eighty-nine the previous year.

The three most popular industries for women in High Point are health care, educational services, and finance and insurance. For men, it is furniture and related product manufacturing, construction, and accommodation and food services. The average commute to work is about 20 minutes. More than 25.5% of High Point residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.5%, is lower than the state average.

The unemployment rate in High Point is 11.0%, which is greater than North Carolina's average of 10.6%.

The percentage of High Point residents that are affiliated with a religious congregation, 46.7%, is less than the national average but more than the state average. Hickory Chapel, Mount Carmel Church and Conrad Memorial Church are among the churches located in High Point. The most prominent religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

High Point is home to the Emerywood Country Club and the Uwharrie Council Camp as well as Washington Terrace Park and Armstrong Park. Visitors to High Point can choose from Brookline Furniture CO, Hampton Inn High Point and Fairfield Inn and Stes High Point/Archdl for temporary stays in the area.