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Career and Education Opportunities for Advertising Managers in Greensboro, North Carolina

There are many career and education opportunities for advertising managers in the Greensboro, North Carolina area. There are currently 910 jobs for advertising managers in North Carolina and this is projected to grow by 14% to 1,040 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $37 per hour or $77,320 annually on average in North Carolina. Nationally they average about $38 hourly or $80,220 yearly. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in North Carolina and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: media promoter, sales manager, and advertising agency manager.

There are thirty schools of higher education in the Greensboro area, including five within twenty-five miles of Greensboro where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Greensboro include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Winston-Salem State University - Winston-Salem, NC

Winston-Salem State University, 601 Martin Luther King Jr Dr, Winston-Salem, NC 27110-0001. Winston-Salem State University is a medium sized university located in Winston-Salem, North Carolina. It is a public school with primarily 4-year or above programs. It has 6,444 students and an admission rate of 68%. Winston-Salem State University has a bachelor's degree program in Marketing/Marketing Management.

Alamance Community College - Graham, NC

Alamance Community College, 1247 Jimmie Kerr Road, Graham, NC 27253-8000. Alamance Community College is a small college located in Graham, North Carolina. It is a public school with primarily 2-year programs and has 4,607 students. Alamance Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated zero and eight students respectively in 2008.

High Point University - High Point, NC

High Point University, 833 Montlieu Ave, High Point, NC 27262-3598. High Point University is a small university located in High Point, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,384 students and an admission rate of 74%. High Point University has a bachelor's degree program in Marketing/Marketing Management which graduated eight students in 2008.

North Carolina A & T State University - Greensboro, NC

North Carolina A & T State University, 1601 E Market St, Greensboro, NC 27411. North Carolina A & T State University is a large university located in Greensboro, North Carolina. It is a public school with primarily 4-year or above programs. It has 10,148 students and an admission rate of 56%. North Carolina A & T State University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 45 students in 2008.

Catawba College - Salisbury, NC

Catawba College, 2300 W Innes St, Salisbury, NC 28144. Catawba College is a small college located in Salisbury, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,261 students and an admission rate of 61%. Catawba College has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Greensboro, North Carolina

Greensboro, North Carolina
Greensboro, North Carolina photo by Yassie

Greensboro is situated in Guilford County, North Carolina. It has a population of over 250,642, which has grown by 11.9% over the last ten years. The cost of living index in Greensboro, 84, is well below the national average. New single-family homes in Greensboro are priced at $140,500 on average, which is well below the state average. In 2008, seven hundred fifty-three new homes were built in Greensboro, down from 1,516 the previous year.

The top three industries for women in Greensboro are educational services, health care, and finance and insurance. For men, it is construction, accommodation and food services, and educational services. The average travel time to work is about 20 minutes. More than 33.9% of Greensboro residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.8%, is higher than the state average.

The unemployment rate in Greensboro is 10.5%, which is less than North Carolina's average of 10.6%.

The percentage of Greensboro residents that are affiliated with a religious congregation, 46.7%, is less than the national average but more than the state average. Muirs Chapel, Mount Tabor Church and Bass Chapel are all churches located in Greensboro. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Greensboro is home to the Holden Plaza and the English Market as well as Shannon Woods Park and Lake Daniel Park. Shopping centers in the area include Greenbriar Mall, Golden Gate Shopping Center and Carolina Circle Shopping Mall. Visitors to Greensboro can choose from Greensboro Days Inn, Execustay by Marriot and Biltmore Hotel for temporary stays in the area.