Career and Education Opportunities for Art Directors in Greensboro, North Carolina
If you want to be an art director, the Greensboro, North Carolina area offers many opportunities both for education and employment. Currently, 1,040 people work as art directors in North Carolina. This is expected to grow 11% to 1,150 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
A person working as an art director can expect to earn about $28 per hour or $58,260 yearly on average in North Carolina and about $37 hourly or $76,980 yearly on average in the U.S. as a whole. Compared with people working in the overall category of Art and Design, people working as art directors in North Carolina earn more. They earn more than people working in the overall category of Art and Design nationally. Art directors work in a variety of jobs, including: product marketing manager, product designer, and art coordinator.
The Greensboro area is home to thirty schools of higher education, including two within twenty-five miles of Greensboro where you can get a degree as an art director. Art directors usually hold an Associate's, or other 2-year degree, so it will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Greensboro include:
- Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Forsyth Technical Community College - Winston Salem, NC
Forsyth Technical Community College, 2100 Silas Creek Pky, Winston Salem, NC 27103-5197. Forsyth Technical Community College is a medium sized college located in Winston Salem, North Carolina. It is a public school with primarily 2-year programs and has 6,748 students. Forsyth Technical Community College has less than one year, one to two year, and associate's degree programs in Graphic Design which graduated zero, three, and six students respectively in 2008.
North Carolina A & T State University - Greensboro, NC
North Carolina A & T State University, 1601 E Market St, Greensboro, NC 27411. North Carolina A & T State University is a large university located in Greensboro, North Carolina. It is a public school with primarily 4-year or above programs. It has 10,148 students and an admission rate of 56%. North Carolina A & T State University has a bachelor's degree program in Graphic Design which graduated forty-six students in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Greensboro, North Carolina
Greensboro is situated in Guilford County, North Carolina. It has a population of over 250,642, which has grown by 11.9% over the last ten years. The cost of living index in Greensboro, 84, is well below the national average. New single-family homes in Greensboro are priced at $140,500 on average, which is well below the state average. In 2008, seven hundred fifty-three new homes were built in Greensboro, down from 1,516 the previous year.
The top three industries for women in Greensboro are educational services, health care, and finance and insurance. For men, it is construction, accommodation and food services, and educational services. The average travel time to work is about 20 minutes. More than 33.9% of Greensboro residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.8%, is higher than the state average.
The unemployment rate in Greensboro is 10.5%, which is less than North Carolina's average of 10.6%.
The percentage of Greensboro residents that are affiliated with a religious congregation, 46.7%, is less than the national average but more than the state average. Muirs Chapel, Mount Tabor Church and Bass Chapel are all churches located in Greensboro. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Greensboro is home to the Holden Plaza and the English Market as well as Shannon Woods Park and Lake Daniel Park. Shopping centers in the area include Greenbriar Mall, Golden Gate Shopping Center and Carolina Circle Shopping Mall. Visitors to Greensboro can choose from Greensboro Days Inn, Execustay by Marriot and Biltmore Hotel for temporary stays in the area.