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Marketing and Advertising: Career and Education Opportunities in Durham, North Carolina

Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Durham, North Carolina
Durham, North Carolina photo by Specious

Durham is situated in Durham County, North Carolina. It has a population of over 223,284, which has grown by 19.4% over the last ten years. The cost of living index in Durham, 86, is well below the national average. New single-family homes in Durham are valued at $187,200 on average, which is well above the state average. In 2008, 1,082 new homes were built in Durham, down from 1,574 the previous year.

The three most popular industries for women in Durham are health care, educational services, and professional, scientific, and technical services. For men, it is construction, educational services, and health care. The average commute to work is about 21 minutes. More than 41.8% of Durham residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 18.3%, is higher than the state average.

The unemployment rate in Durham is 7.3%, which is less than North Carolina's average of 10.6%.

The percentage of Durham residents that are affiliated with a religious congregation, 39.3%, is less than both the national and state average. Laymans Church, Holy Infant Church and Homestead Heights Church are among the churches located in Durham. The most prominent religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Durham is home to the Hope Valley Country Club and the Union Building as well as Durham County Stadium and Northgate Park. Shopping centers in the area include South Square Mall, Lakewood Shopping Center and Kings Plaza Shopping Center. Visitors to Durham can choose from Brownestone Inn, Durham-Days Inn ) and Hilton Durham for temporary stays in the area.

Featured Online Colleges

Everest University
Liberty University
American InterContinental University Online

CAREERS WITHIN: Marketing and Advertising

Advertising Manager

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.