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Career and Education Opportunities for Art Directors in Durham, North Carolina

Art directors can find many career and educational opportunities in the Durham, North Carolina area. There are currently 1,040 working art directors in North Carolina; this should grow by 11% to 1,150 working art directors in the state by 2016. This is not quite as good as the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Income for art directors is about $28 per hour or $58,260 annually on average in North Carolina. Nationally, their income is about $37 hourly or $76,980 per year. Compared with people working in the overall category of Art and Design, people working as art directors in North Carolina earn more. They earn more than people working in the overall category of Art and Design nationally. People working as art directors can fill a number of jobs, such as: art supervisor, presentation specialist, and creative director.

The Durham area is home to twenty-six schools of higher education, including three within twenty-five miles of Durham where you can get a degree as an art director. Art directors usually hold an Associate's, or other 2-year degree, so you can expect to spend about two years studying to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Durham include:

  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

North Carolina State University at Raleigh - Raleigh, NC

North Carolina State University at Raleigh, 2101 Hillsborough Street, Raleigh, NC 27695-7001. North Carolina State University at Raleigh is a large university located in Raleigh, North Carolina. It is a public school with primarily 4-year or above programs. It has 32,871 students and an admission rate of 60%. North Carolina State University at Raleigh has a bachelor's degree and a master's degree program in Graphic Design which graduated twenty and six students respectively in 2008.

The Art Institute of Raleigh-Durham - Durham, NC

The Art Institute of Raleigh-Durham, 410 Blackwell St, Ste 200, Durham, NC 27701. The Art Institute of Raleigh-Durham is a small school located in Durham, North Carolina. It is a private for-profit school with primarily 4-year or above programs. It has 120 students and an admission rate of 48%. The Art Institute of Raleigh-Durham has an associate's degree and a bachelor's degree program in Graphic Design.

Meredith College - Raleigh, NC

Meredith College, 3800 Hillsborough St, Raleigh, NC 27607-5298. Meredith College is a small college located in Raleigh, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,250 students and an admission rate of 69%. Meredith College has a bachelor's degree program in Graphic Design.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: Durham, North Carolina

Durham, North Carolina
Durham, North Carolina photo by Specious

Durham is situated in Durham County, North Carolina. It has a population of over 223,284, which has grown by 19.4% over the last ten years. The cost of living index in Durham, 86, is well below the national average. New single-family homes in Durham are valued at $187,200 on average, which is well above the state average. In 2008, 1,082 new homes were built in Durham, down from 1,574 the previous year.

The three most popular industries for women in Durham are health care, educational services, and professional, scientific, and technical services. For men, it is construction, educational services, and health care. The average commute to work is about 21 minutes. More than 41.8% of Durham residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 18.3%, is higher than the state average.

The unemployment rate in Durham is 7.3%, which is less than North Carolina's average of 10.6%.

The percentage of Durham residents that are affiliated with a religious congregation, 39.3%, is less than both the national and state average. Laymans Church, Holy Infant Church and Homestead Heights Church are among the churches located in Durham. The most prominent religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Durham is home to the Hope Valley Country Club and the Union Building as well as Durham County Stadium and Northgate Park. Shopping centers in the area include South Square Mall, Lakewood Shopping Center and Kings Plaza Shopping Center. Visitors to Durham can choose from Brownestone Inn, Durham-Days Inn ) and Hilton Durham for temporary stays in the area.