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Career and Education Opportunities for Advertising Managers in Charlotte, North Carolina

If you want to be an advertising manager, the Charlotte, North Carolina area offers many opportunities both for education and employment. About 910 people are currently employed as advertising managers in North Carolina. By 2016, this is expected to grow by 14% to about 1,040 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $37 per hour or $77,320 per year on average in North Carolina. Nationally, their income is about $38 hourly or $80,220 annually. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in North Carolina earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: campaign director, director of sales and marketing, and classified advertising manager.

There are forty-three schools of higher education in the Charlotte area, including nine within twenty-five miles of Charlotte where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Charlotte include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of North Carolina at Charlotte - Charlotte, NC

University of North Carolina at Charlotte, 9201 University City Blvd, Charlotte, NC 28223-0001. University of North Carolina at Charlotte is a large university located in Charlotte, North Carolina. It is a public school with primarily 4-year or above programs. It has 23,300 students and an admission rate of 75%. University of North Carolina at Charlotte has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

Rowan-Cabarrus Community College - Salisbury, NC

Rowan-Cabarrus Community College, 1333 Jake Alexander Blvd, Salisbury, NC 28146-1595. Rowan-Cabarrus Community College is a medium sized college located in Salisbury, North Carolina. It is a public school with primarily 2-year programs and has 5,876 students. Rowan-Cabarrus Community College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated six, one, and nineteen students respectively in 2008.

Catawba College - Salisbury, NC

Catawba College, 2300 W Innes St, Salisbury, NC 28144. Catawba College is a small college located in Salisbury, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,261 students and an admission rate of 61%. Catawba College has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Johnson & Wales University-Charlotte - Charlotte, NC

Johnson & Wales University-Charlotte, Academic Center, 801 West Trade Street, Charlotte, NC 28202. Johnson & Wales University-Charlotte is a small university located in Charlotte, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,436 students and an admission rate of 63%. Johnson & Wales University-Charlotte has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated sixteen and fifty-three students respectively in 2008.

University of Phoenix-Charlotte Campus - Charlotte, NC

University of Phoenix-Charlotte Campus, 3800 Arco Corporate Drive, Suite 100, Charlotte, NC 28273-3409. University of Phoenix-Charlotte Campus is a small university located in Charlotte, North Carolina. It is a private for-profit school with primarily 4-year or above programs and has 962 students. University of Phoenix-Charlotte Campus has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Lenoir-Rhyne University - Hickory, NC

Lenoir-Rhyne University, 625 7th Avenue NE, Hickory, NC 28601. Lenoir-Rhyne University is a small university located in Hickory, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,548 students and an admission rate of 81%. Lenoir-Rhyne University has a bachelor's degree program in Marketing/Marketing Management.

Winthrop University - Rock Hill, SC

Winthrop University, 119 Tillman Hall, Rock Hill, SC 29733. Winthrop University is a medium sized university located in Rock Hill, South Carolina. It is a public school with primarily 4-year or above programs. It has 6,018 students and an admission rate of 70%. Winthrop University has a bachelor's degree program in Public Relations/Image Management which graduated thirty-nine students in 2008.

Central Piedmont Community College - Charlotte, NC

Central Piedmont Community College, 1201 Elizabeth Avenue, Charlotte, NC 28204. Central Piedmont Community College is a large college located in Charlotte, North Carolina. It is a public school with primarily 2-year programs and has 16,536 students. Central Piedmont Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated four and fourteen students respectively in 2008.

Wingate University - Wingate, NC

Wingate University, 220 North Camden Road, Wingate, NC 28174-0157. Wingate University is a small university located in Wingate, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,126 students and an admission rate of 55%. Wingate University has a bachelor's degree program in Marketing/Marketing Management which graduated thirteen students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Charlotte, North Carolina

Charlotte, North Carolina
Charlotte, North Carolina photo by Alaskan Assassin

Charlotte is located in Mecklenburg County, North Carolina. It has a population of over 687,456, which has grown by 27.1% over the last ten years. The cost of living index in Charlotte, 86, is well below the national average.

The three big industries for women in Charlotte are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and professional, scientific, and technical services. The average commute to work is about 25 minutes. More than 36.4% of Charlotte residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.5%, is higher than the state average.

The unemployment rate in Charlotte is 9.7%, which is less than North Carolina's average of 10.6%.

The percentage of Charlotte residents that are affiliated with a religious congregation, 48.0%, is less than the national average but more than the state average. New Hampton Church, New Emmanuel Church and New East Stonewall Church are all churches located in Charlotte. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Charlotte is home to the Crown Point Plaza and the Providence Square as well as Kilborne District Park and Little Rock Road District Park. Shopping malls in the area include Heckinger Shopping Center, Hampshire Hills Shopping Center and Providence Village Shopping Center. Visitors to Charlotte can choose from American Motel, Extended Stay America - Charlotte/Tyvola and Drury Inn and Suites Charlotte for temporary stays in the area.