Marketing and Advertising: Career and Education Opportunities in Charlotte, North Carolina
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Charlotte is located in Mecklenburg County, North Carolina. It has a population of over 687,456, which has grown by 27.1% over the last ten years. The cost of living index in Charlotte, 86, is well below the national average.
The three big industries for women in Charlotte are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and professional, scientific, and technical services. The average commute to work is about 25 minutes. More than 36.4% of Charlotte residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.5%, is higher than the state average.
The unemployment rate in Charlotte is 9.7%, which is less than North Carolina's average of 10.6%.
The percentage of Charlotte residents that are affiliated with a religious congregation, 48.0%, is less than the national average but more than the state average. New Hampton Church, New Emmanuel Church and New East Stonewall Church are all churches located in Charlotte. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Charlotte is home to the Crown Point Plaza and the Providence Square as well as Kilborne District Park and Little Rock Road District Park. Shopping malls in the area include Heckinger Shopping Center, Hampshire Hills Shopping Center and Providence Village Shopping Center. Visitors to Charlotte can choose from American Motel, Extended Stay America - Charlotte/Tyvola and Drury Inn and Suites Charlotte for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.