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Career and Education Opportunities for Market Research Analysts in Charlotte, North Carolina

There are many career and education opportunities for market research analysts in the Charlotte, North Carolina area. There are currently 4,360 working market research analysts in North Carolina; this should grow 15% to 5,030 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $27 per hour or $57,220 per year on average in North Carolina and about $29 per hour or $61,070 annually on average nationally. Market research analysts earn more than people working in the category of Social Sciences generally in North Carolina and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: product line manager, marketing forecaster, and marketing consultant.

There are forty-three schools of higher education in the Charlotte area, including five within twenty-five miles of Charlotte where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Charlotte include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Belmont Abbey College - Belmont, NC

Belmont Abbey College, 100 Belmont-Mt Holly Road, Belmont, NC 28012-1802. Belmont Abbey College is a small college located in Belmont, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,496 students and an admission rate of 63%. Belmont Abbey College has a bachelor's degree program in Economics which graduated one student in 2008.

Johnson C Smith University - Charlotte, NC

Johnson C Smith University, 100 Beatties Ford Rd, Charlotte, NC 28216-5398. Johnson C Smith University is a small university located in Charlotte, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,567 students and an admission rate of 46%. Johnson C Smith University has a bachelor's degree program in Economics which graduated three students in 2008.

Lenoir-Rhyne University - Hickory, NC

Lenoir-Rhyne University, 625 7th Avenue NE, Hickory, NC 28601. Lenoir-Rhyne University is a small university located in Hickory, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,548 students and an admission rate of 81%. Lenoir-Rhyne University has a bachelor's degree program in Economics.

Winthrop University - Rock Hill, SC

Winthrop University, 119 Tillman Hall, Rock Hill, SC 29733. Winthrop University is a medium sized university located in Rock Hill, South Carolina. It is a public school with primarily 4-year or above programs. It has 6,018 students and an admission rate of 70%. Winthrop University has a bachelor's degree program in Economics which graduated eight students in 2008.

University of North Carolina at Charlotte - Charlotte, NC

University of North Carolina at Charlotte, 9201 University City Blvd, Charlotte, NC 28223-0001. University of North Carolina at Charlotte is a large university located in Charlotte, North Carolina. It is a public school with primarily 4-year or above programs. It has 23,300 students and an admission rate of 75%. University of North Carolina at Charlotte has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 7 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated one and three students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Charlotte, North Carolina

Charlotte, North Carolina
Charlotte, North Carolina photo by Alaskan Assassin

Charlotte is located in Mecklenburg County, North Carolina. It has a population of over 687,456, which has grown by 27.1% over the last ten years. The cost of living index in Charlotte, 86, is well below the national average.

The three big industries for women in Charlotte are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and professional, scientific, and technical services. The average commute to work is about 25 minutes. More than 36.4% of Charlotte residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.5%, is higher than the state average.

The unemployment rate in Charlotte is 9.7%, which is less than North Carolina's average of 10.6%.

The percentage of Charlotte residents that are affiliated with a religious congregation, 48.0%, is less than the national average but more than the state average. New Hampton Church, New Emmanuel Church and New East Stonewall Church are all churches located in Charlotte. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Charlotte is home to the Crown Point Plaza and the Providence Square as well as Kilborne District Park and Little Rock Road District Park. Shopping malls in the area include Heckinger Shopping Center, Hampshire Hills Shopping Center and Providence Village Shopping Center. Visitors to Charlotte can choose from American Motel, Extended Stay America - Charlotte/Tyvola and Drury Inn and Suites Charlotte for temporary stays in the area.