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Career and Education Opportunities for Art Directors in Charlotte, North Carolina

For those living in the Charlotte, North Carolina area, there are many career and education opportunities for art directors. Currently, 1,040 people work as art directors in North Carolina. This is expected to grow 11% to 1,150 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

A person working as an art director can expect to earn about $28 hourly or $58,260 per year on average in North Carolina and about $37 per hour or $76,980 annually on average in the U.S. as a whole. Compared with people working in the overall category of Art and Design, people working as art directors in North Carolina earn more. They earn more than people working in the overall category of Art and Design nationally. Art directors work in a variety of jobs, including: production manager, presentation specialist, and arts manager.

There are four schools within twenty-five miles of Charlotte where you can study to be an art director, among forty-three schools of higher education total in the Charlotte area. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years training to become an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Charlotte include:

  • Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

King's College - Charlotte, NC

King's College, 322 Lamar Avenue, Charlotte, NC 28204. King's College is a small college located in Charlotte, North Carolina. It is a private for-profit school with primarily 2-year programs. It has 604 students and an admission rate of 82%. King's College has a one to two year and an associate's degree program in Graphic Design which graduated four and twenty-seven students respectively in 2008.

The Art Institute of Charlotte - Charlotte, NC

The Art Institute of Charlotte, Three Lakepointe Plaze, 2110 Water Ridge Parkway, Charlotte, NC 28217-4536. The Art Institute of Charlotte is a small school located in Charlotte, North Carolina. It is a private for-profit school with primarily 4-year or above programs. It has 1,141 students and an admission rate of 47%. The Art Institute of Charlotte has one to two year, associate's degree, and bachelor's degree programs in Graphic Design which graduated eleven, twenty-five, and seventeen students respectively in 2008.

Lenoir-Rhyne University - Hickory, NC

Lenoir-Rhyne University, 625 7th Avenue NE, Hickory, NC 28601. Lenoir-Rhyne University is a small university located in Hickory, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,548 students and an admission rate of 81%. Lenoir-Rhyne University has a bachelor's degree program in Graphic Design.

Central Piedmont Community College - Charlotte, NC

Central Piedmont Community College, 1201 Elizabeth Avenue, Charlotte, NC 28204. Central Piedmont Community College is a large college located in Charlotte, North Carolina. It is a public school with primarily 2-year programs and has 16,536 students. Central Piedmont Community College has a less than one year and an associate's degree program in Graphic Design which graduated five and eight students respectively in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: Charlotte, North Carolina

Charlotte, North Carolina
Charlotte, North Carolina photo by Alaskan Assassin

Charlotte is located in Mecklenburg County, North Carolina. It has a population of over 687,456, which has grown by 27.1% over the last ten years. The cost of living index in Charlotte, 86, is well below the national average.

The three big industries for women in Charlotte are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and professional, scientific, and technical services. The average commute to work is about 25 minutes. More than 36.4% of Charlotte residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.5%, is higher than the state average.

The unemployment rate in Charlotte is 9.7%, which is less than North Carolina's average of 10.6%.

The percentage of Charlotte residents that are affiliated with a religious congregation, 48.0%, is less than the national average but more than the state average. New Hampton Church, New Emmanuel Church and New East Stonewall Church are all churches located in Charlotte. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Charlotte is home to the Crown Point Plaza and the Providence Square as well as Kilborne District Park and Little Rock Road District Park. Shopping malls in the area include Heckinger Shopping Center, Hampshire Hills Shopping Center and Providence Village Shopping Center. Visitors to Charlotte can choose from American Motel, Extended Stay America - Charlotte/Tyvola and Drury Inn and Suites Charlotte for temporary stays in the area.