Career and Education Opportunities for Advertising Agents in Cary, North Carolina
Many educational and employment opportunities exist for advertising agents in the Cary, North Carolina area. There are currently 4,160 working advertising agents in North Carolina; this should grow 24% to about 5,170 working advertising agents in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $19 per hour or $40,230 annually on average in North Carolina. Nationally, their income is about $20 hourly or $43,480 per year. Advertising agents earn more than people working in the category of Sales and Clerical generally in North Carolina and more than people in the Sales and Clerical category nationally.
There is one school within twenty-five miles of Cary where you can study to be an advertising agent, among twenty-seven schools of higher education total in the Cary area. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Cary include:
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Campbell University Inc - Buies Creek, NC
Campbell University Inc, 450 Leslie Campbell Ave, Buies Creek, NC 27506. Campbell University Inc is a medium sized university located in Buies Creek, North Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,075 students and an admission rate of 60%. Campbell University Inc has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Cary, North Carolina
Cary is situated in Wake County, North Carolina. It has a population of over 129,545, which has grown by 37.0% in the past ten years. The cost of living index in Cary, 86, is well below the national average. New single-family homes in Cary are priced at $204,400 on average, which is well above the state average. In 2008, 1,313 new homes were built in Cary, down from 2,326 the previous year.
The three big industries for women in Cary are professional, scientific, and technical services, educational services, and health care. For men, it is professional, scientific, and technical services, computer and electronic products, and construction. The average commute to work is about 23 minutes. More than 60.7% of Cary residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 23.0%, is higher than the state average.
The unemployment rate in Cary is 6.2%, which is less than North Carolina's average of 10.6%.
The percentage of Cary residents that are affiliated with a religious congregation, 43.8%, is less than both the national and state average. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Cary is home to Hemlock Bluffs State Natural Area and Regency Park. Visitors to Cary can choose from Hampton Inn Cary, Embassy Suites Hotel Raleigh-Durham and Hampton Inn & Suites for temporary stays in the area.