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Career and Education Opportunities for Advertising Managers in Ramapo, New York

Advertising managers can find both educational opportunities and jobs in the Ramapo, New York area. Currently, 6,090 people work as advertising managers in New York. This is expected to grow by 2% to about 6,210 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $60 hourly or $126,540 annually on average in New York. Nationally they average about $38 hourly or $80,220 annually. Earnings for advertising managers are better than earnings in the general category of Marketing and Advertising in New York and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: brand manager, market development director, and promotions manager.

There are eight schools within twenty-five miles of Ramapo where you can study to be an advertising manager, among 136 schools of higher education total in the Ramapo area. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Ramapo include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

New York Institute of Technology-Manhattan Campus - New York, NY

New York Institute of Technology-Manhattan Campus, 1855 Broadway, New York, NY 10023-7692. New York Institute of Technology-Manhattan Campus is a small school located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,633 students and an admission rate of 66%. New York Institute of Technology-Manhattan Campus has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 11 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 2 students in 2008.

CUNY Bronx Community College - Bronx, NY

CUNY Bronx Community College, W 181 St & University Ave, Bronx, NY 10453. CUNY Bronx Community College is a medium sized college located in Bronx, New York. It is a public school with primarily 2-year programs and has 9,348 students. CUNY Bronx Community College has an associate's degree program in Marketing/Marketing Management which graduated six students in 2008.

Iona College - New Rochelle, NY

Iona College, 715 North Ave, New Rochelle, NY 10801-1890. Iona College is a small college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,375 students and an admission rate of 59%. Iona College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, master's degree which graduated 6 students in 2008.
  • Marketing/Marketing Management, bachelor's degree, master's degree, and post-master's certificate which graduated sixty-one, fourteen, and zero students respectively in 2008.

Felician College - Lodi, NJ

Felician College, 262 S Main St, Lodi, NJ 07644. Felician College is a small college located in Lodi, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,202 students and an admission rate of 69%. Felician College has a bachelor's degree program in Marketing/Marketing Management.

Caldwell College - Caldwell, NJ

Caldwell College, 9 Ryerson Avenue, Caldwell, NJ 07006-6195. Caldwell College is a small college located in Caldwell, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,308 students and an admission rate of 60%. Caldwell College has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Dominican College of Blauvelt - Orangeburg, NY

Dominican College of Blauvelt, 470 Western Highway, Orangeburg, NY 10962-1210. Dominican College of Blauvelt is a small college located in Orangeburg, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,962 students and an admission rate of 76%. Dominican College of Blauvelt has a bachelor's degree program in Marketing/Marketing Management which graduated eight students in 2008.

Fairleigh Dickinson University-Metropolitan Campus - Teaneck, NJ

Fairleigh Dickinson University-Metropolitan Campus, 1000 River Rd, Teaneck, NJ 07666. Fairleigh Dickinson University-Metropolitan Campus is a medium sized university located in Teaneck, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,693 students and an admission rate of 61%. Fairleigh Dickinson University-Metropolitan Campus has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Gibbs College - Livingston, NJ

Gibbs College, 630 West Mt. Pleasant Avenue Route 10, Livingston, NJ 07039. Gibbs College is a small college located in Livingston, New Jersey. It is a private for-profit school with primarily 2-year programs and has 521 students. Gibbs College has an associate's degree program in Marketing/Marketing Management which graduated thirty-six students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Ramapo, New York

Ramapo, New York
Ramapo, New York photo by Mwanner

Ramapo is situated in Rockland County, New York. It has a population of over 115,096, which has grown by 5.7% in the past ten years. The cost of living index in Ramapo, 150, is far greater than the national average. New single-family homes in Ramapo are valued at $187,300 on average, which is well below the state average. In 2008, one hundred seventy-four new homes were built in Ramapo, down from two hundred fourteen the previous year.

The three most popular industries for women in Ramapo are health care, educational services, and professional, scientific, and technical services. For men, it is educational services, professional, scientific, and technical services, and construction. The average commute to work is about 33 minutes. More than 34.5% of Ramapo residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.1%, is higher than the state average.

The unemployment rate in Ramapo is 6.6%, which is less than New York's average of 8.7%. About 16.3% of Ramapo's residents are below the poverty line, which is worse than the state average.

The percentage of Ramapo residents that are affiliated with a religious congregation, 82.9%, is more than both the national and state average. Wesley Chapel and Saint Vincent De Paul Church are all churches located in Ramapo. The most prominent religious groups are the Catholic Church, the Muslim Estimate and the United Methodist Church.

Ramapo is home to the Kanes Open Camp and the Cedar Hollow Country Club.