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Career and Education Opportunities for Public Relations Specialists in Ramapo, New York

If you want to be a public relations specialist, the Ramapo, New York area offers many opportunities both for education and employment. About 22,820 people are currently employed as public relations specialists in New York. By 2016, this is expected to grow by 14% to about 26,080 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $28 per hour or $58,360 annually on average in New York. Nationally, their income is about $24 hourly or $51,280 annually. People working as public relations specialists can fill a number of jobs, such as: corporate communications director, public relations counselor, and corporate communications specialist.

The Ramapo area is home to 136 schools of higher education, including twenty within twenty-five miles of Ramapo where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Ramapo include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Marymount Manhattan College - New York, NY

Marymount Manhattan College, 221 E 71st St, New York, NY 10021-4597. Marymount Manhattan College is a small college located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,979 students and an admission rate of 74%. Marymount Manhattan College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

Saint Thomas Aquinas College - Sparkill, NY

Saint Thomas Aquinas College, 125 Rte 340, Sparkill, NY 10976-1050. Saint Thomas Aquinas College is a small college located in Sparkill, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,099 students and an admission rate of 79%. Saint Thomas Aquinas College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-three students in 2008.

Caldwell College - Caldwell, NJ

Caldwell College, 9 Ryerson Avenue, Caldwell, NJ 07006-6195. Caldwell College is a small college located in Caldwell, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,308 students and an admission rate of 60%. Caldwell College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirteen students in 2008.

Columbia University in the City of New York - New York, NY

Columbia University in the City of New York, 116 St and Broadway, New York, NY 10027. Columbia University in the City of New York is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 22,940 students and an admission rate of 11%. Columbia University in the City of New York has master's degree, post-master's certificate, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated eighty-six, seven, and three students respectively in 2008.

CUNY City College - New York, NY

CUNY City College, 160 Convent Ave, New York, NY 10031-9101. CUNY City College is a large college located in New York, New York. It is a public school with primarily 4-year or above programs. It has 15,022 students and an admission rate of 42%. CUNY City College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-five students in 2008.

Fordham University - Bronx, NY

Fordham University, 441 E Fordham Rd, Bronx, NY 10458. Fordham University is a large university located in Bronx, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,666 students and an admission rate of 47%. Fordham University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-three students in 2008.

College of Mount Saint Vincent - Bronx, NY

College of Mount Saint Vincent, 6301 Riverdale Ave, Bronx, NY 10471-1093. College of Mount Saint Vincent is a small college located in Bronx, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,833 students and an admission rate of 67%. College of Mount Saint Vincent has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

SUNY at Purchase College - Purchase, NY

SUNY at Purchase College, 735 Anderson Hill Rd, Purchase, NY 10577-1400. SUNY at Purchase College is a small college located in Purchase, New York. It is a public school with primarily 4-year or above programs. It has 4,155 students and an admission rate of 24%. SUNY at Purchase College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twelve students in 2008.

Manhattanville College - Purchase, NY

Manhattanville College, 2900 Purchase St, Purchase, NY 10577. Manhattanville College is a small college located in Purchase, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,950 students and an admission rate of 52%. Manhattanville College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

SUNY Westchester Community College - Valhalla, NY

SUNY Westchester Community College, 75 Grasslands Road, Valhalla, NY 10595. SUNY Westchester Community College is a large college located in Valhalla, New York. It is a public school with primarily 2-year programs and has 11,090 students. SUNY Westchester Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-five students in 2008.

The College of New Rochelle - New Rochelle, NY

The College of New Rochelle, 29 Castle Pl, New Rochelle, NY 10805-2339. The College of New Rochelle is a medium sized college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,087 students and an admission rate of 56%. The College of New Rochelle has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and twenty-three students respectively in 2008.

Nyack College - Nyack, NY

Nyack College, 1 South Blvd, Nyack, NY 10960-3698. Nyack College is a small college located in Nyack, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,044 students and an admission rate of 93%. Nyack College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen students in 2008.

Rockland Community College - Suffern, NY

Rockland Community College, 145 College Rd, Suffern, NY 10901. Rockland Community College is a medium sized college located in Suffern, New York. It is a public school with primarily 2-year programs and has 6,986 students. Rockland Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nineteen students in 2008.

William Paterson University of New Jersey - Wayne, NJ

William Paterson University of New Jersey, 300 Pompton Rd, Wayne, NJ 07470. William Paterson University of New Jersey is a large university located in Wayne, New Jersey. It is a public school with primarily 4-year or above programs. It has 10,256 students and an admission rate of 63%. William Paterson University of New Jersey has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 197 students in 2008.

Montclair State University - Montclair, NJ

Montclair State University, 1 Normal Avenue - 855 Valley Road, Montclair, NJ 07043-1624. Montclair State University is a large university located in Montclair, New Jersey. It is a public school with primarily 4-year or above programs. It has 17,475 students and an admission rate of 52%. Montclair State University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eighty-two and seven students respectively in 2008.

Mount Saint Mary College - Newburgh, NY

Mount Saint Mary College, 330 Powell Avenue, Newburgh, NY 12550. Mount Saint Mary College is a small college located in Newburgh, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,629 students and an admission rate of 77%. Mount Saint Mary College has a less than one year program in Communication Studies/Speech Communication and Rhetoric.

Ramapo College of New Jersey - Mahwah, NJ

Ramapo College of New Jersey, 505 Ramapo Valley Rd, Mahwah, NJ 07430-1680. Ramapo College of New Jersey is a medium sized college located in Mahwah, New Jersey. It is a public school with primarily 4-year or above programs. It has 5,847 students and an admission rate of 49%. Ramapo College of New Jersey has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 133 students in 2008.

College of Saint Elizabeth - Morristown, NJ

College of Saint Elizabeth, 2 Convent Rd, Morristown, NJ 07960-6989. College of Saint Elizabeth is a small college located in Morristown, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,111 students and an admission rate of 82%. College of Saint Elizabeth has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Iona College - New Rochelle, NY

Iona College, 715 North Ave, New Rochelle, NY 10801-1890. Iona College is a small college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,375 students and an admission rate of 59%. Iona College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 2 students in 2008.
  • Public Relations/Image Management, master's degree which graduated 6 students in 2008.

Manhattan College - Bronx, NY

Manhattan College, Manhattan College Pky, Bronx, NY 10471-4098. Manhattan College is a small college located in Bronx, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,446 students and an admission rate of 51%. Manhattan College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated sixty students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Ramapo, New York

Ramapo, New York
Ramapo, New York photo by Mwanner

Ramapo is situated in Rockland County, New York. It has a population of over 115,096, which has grown by 5.7% in the past ten years. The cost of living index in Ramapo, 150, is far greater than the national average. New single-family homes in Ramapo are valued at $187,300 on average, which is well below the state average. In 2008, one hundred seventy-four new homes were built in Ramapo, down from two hundred fourteen the previous year.

The three most popular industries for women in Ramapo are health care, educational services, and professional, scientific, and technical services. For men, it is educational services, professional, scientific, and technical services, and construction. The average commute to work is about 33 minutes. More than 34.5% of Ramapo residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.1%, is higher than the state average.

The unemployment rate in Ramapo is 6.6%, which is less than New York's average of 8.7%. About 16.3% of Ramapo's residents are below the poverty line, which is worse than the state average.

The percentage of Ramapo residents that are affiliated with a religious congregation, 82.9%, is more than both the national and state average. Wesley Chapel and Saint Vincent De Paul Church are all churches located in Ramapo. The most prominent religious groups are the Catholic Church, the Muslim Estimate and the United Methodist Church.

Ramapo is home to the Kanes Open Camp and the Cedar Hollow Country Club.