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Career and Education Opportunities for Public Relations Managers in New York, New York

There are many career and education opportunities for public relations managers in the New York, New York area. There are currently 6,140 working public relations managers in New York; this should grow by 11% to about 6,830 working public relations managers in the state by 2016. This is not quite as good as the national trend for public relations managers, which sees this job pool growing by about 12.9% over the next eight years. Public relations managers generally plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers earn about $55 hourly or $115,170 yearly on average in New York and about $43 hourly or $89,430 yearly on average nationally. Public relations managers earn less than people working in the category of Marketing and Advertising generally in New York and less than people in the Marketing and Advertising category nationally. Jobs in this field include: communications manager, account manager, and underwriter solicitation director.

The New York area is home to 335 schools of higher education, including four within twenty-five miles of New York where you can get a degree as a public relations manager. Public relations managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in New York include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

Long Island University-C W Post Campus - Brookville, NY

Long Island University-C W Post Campus, 720 Northern Blvd, Brookville, NY 11548-1300. Long Island University-C W Post Campus is a medium sized university located in Brookville, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,868 students and an admission rate of 19%. Long Island University-C W Post Campus has a bachelor's degree program in Public Relations/Image Management.

Hofstra University - Hempstead, NY

Hofstra University, 100 Hofstra University, Hempstead, NY 11549. Hofstra University is a large university located in Hempstead, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,253 students and an admission rate of 54%. Hofstra University has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.

Iona College - New Rochelle, NY

Iona College, 715 North Ave, New Rochelle, NY 10801-1890. Iona College is a small college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,375 students and an admission rate of 59%. Iona College has a master's degree program in Public Relations/Image Management which graduated six students in 2008.

Kean University - Union, NJ

Kean University, 1000 Morris Ave, Union, NJ 07083-0411. Kean University is a large university located in Union, New Jersey. It is a public school with primarily 4-year or above programs. It has 14,203 students and an admission rate of 67%. Kean University has a master's degree program in Public Relations/Image Management which graduated five students in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LOCATION INFORMATION: New York, New York

New York, New York
New York, New York photo by UpstateNYer

New York is situated in New York County, New York. It has a population of over 8,363,710, which has grown by 4.4% in the past ten years. The cost of living index in New York, 177, is far greater than the national average.

The three big industries for women in New York are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 40 minutes. More than 27.4% of New York residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.6%, is lower than the state average.

The unemployment rate in New York is 10.3%, which is greater than New York's average of 8.7%.

The percentage of New York residents that are affiliated with a religious congregation, 70.0%, is more than both the national and state average. Saint Lukes Roman Catholic Church, Saint Ann's Episcopal Church and Trinity Church are some of the churches located in New York. The most prominent religious groups are the Catholic Church, the Muslim Estimate and the American Baptist Churches in the USA.

New York is home to the Cadman Plaza and the Flushing Station as well as Victory Field and Whitman Park. Visitors to New York can choose from Boland Corporate Housing, Club Quarters Inc - Reservations and Allied Hotel Marketing Limited for temporary stays in the area.